MAM
NDS launches interactive TV advertising production service RapiAd
LONDON: News Corporation’s pay TV technology company NDS has launched NDS RapiAd, an interactive TV advertising production service.
RapiAd enables advertisers to create, preview and submit a new interactive TV advertisement in less than an hour. The service can be accessed from a normal desktop making the process simple and intuitive.
RapiAd significantly cuts production time and enables the advertiser to deploy ads on multiple broadcasters on the BSkyB digital satellite platform, and in time on other platforms.
An official release informs that agencies have already tried the NDS RapiAd service. The release quoted head of interactive TV at Media agency OMD UK Toby Hack as saying, “We have been trying NDS RapiAd for some time and found it to be highly intuitive. NDS RapiAd makes it quick and easy to create iTV ad campaigns and helps us focus on creating successful campaigns. We don’t have to think about the technology, we can just get on with it.”
The NDS RapiAd service has also been accredited by Sky Interactive as part of their recently launched WTVML advertising template strategy, the release adds.
NDS director, Interactive TV Solutions Rahul Chakkara was quoted as saying, “The increasing volume of iAds on Sky shows that the interactive TV advertising segment is gaining traction in the UK. NDS RapiAd provides a significant leap forward, taking away the pain of creating interactive TV advertisements. NDS RapiAd service is built on a very simple idea – make it simple and easy. This allows advertisers to be more creative and productive.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
