MAM
NDS launches interactive TV advertising production service RapiAd
LONDON: News Corporation’s pay TV technology company NDS has launched NDS RapiAd, an interactive TV advertising production service.
RapiAd enables advertisers to create, preview and submit a new interactive TV advertisement in less than an hour. The service can be accessed from a normal desktop making the process simple and intuitive.
RapiAd significantly cuts production time and enables the advertiser to deploy ads on multiple broadcasters on the BSkyB digital satellite platform, and in time on other platforms.
An official release informs that agencies have already tried the NDS RapiAd service. The release quoted head of interactive TV at Media agency OMD UK Toby Hack as saying, “We have been trying NDS RapiAd for some time and found it to be highly intuitive. NDS RapiAd makes it quick and easy to create iTV ad campaigns and helps us focus on creating successful campaigns. We don’t have to think about the technology, we can just get on with it.”
The NDS RapiAd service has also been accredited by Sky Interactive as part of their recently launched WTVML advertising template strategy, the release adds.
NDS director, Interactive TV Solutions Rahul Chakkara was quoted as saying, “The increasing volume of iAds on Sky shows that the interactive TV advertising segment is gaining traction in the UK. NDS RapiAd provides a significant leap forward, taking away the pain of creating interactive TV advertisements. NDS RapiAd service is built on a very simple idea – make it simple and easy. This allows advertisers to be more creative and productive.”
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
