Brands
NCR, Bengaluru lead mobile phone sales: #FlipTrends2016 annual report
BENGALURU: Indian eCommerce major Flipkart said that sales on its platform were led by shoppers from the NCR region closely followed by metros Bengaluru, Mumbai, Chennai and Hyderabad in 2016 in its annual #FlipTrends2016 report. Among the tier-2 cities, Guwahati and Jorhat in North East India were first time entrants to the top gainers list; amongst other tier 2 cities Mysore, Salem, and Tirupur from South India led sales in the smartphones category. South India emerged yet again as the most tech-savvy region, accounting for over 35 per cent sales, while North stood at 28 per cent, West at 22 per cent, and East India at 15 per cent.
Flipkart Head – Mobiles Ajay Yadav said, “The popularity of smartphones in India, as clearly indicated by #FlipTrends, highlight the shift consumers are making towards 4G enabled smartphones. Today consumers are opting for brands and models that could not just offer them the features, but were smart on the pocket as well.”
Yadav further added, “More of our customers are choosing Flipkart as their preferred platform of choice when it comes to shopping for mobiles. Industry-first innovations such as No Cost EMI and Easy Product Exchange, along with exclusive brand partnerships and flash sales, have helped us to maintain the market leadership in this segment.”
The IOT category of smart bands and smart watches saw tremendous growth of over 500 per cent from 2015 reveals the report. Top sellers in this category were Apple, Motorola, and Samsung.
Attributing more than 50 per cent of its sales to mobile phones because of affordable 4G smartphones from national and international brands, the report says that the smartphones category in India continues to be one of the most hotly contested arenas in online shopping. Redmi 3S Prime, Redmi Note 3, Moto E 3 Power, and Lenovo K5 and Samsung J5 were the top 5 bestselling mobile phones of the year says the seven point annual report. Lenovo, MI, Samsung, Motorola, and LeEco remained the most favourite brands.
Analysing online shopping of over 10 crore or 100 million customers across India, #FlipTrends2016 recorded data collected from online shoppers over 2016 across all Flipkart-owned platforms.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
