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NBA concludes arguments, hearing to continue on Monday
MUMBAI: It took four days for the News Broadcasters Association (NBA) to present its arguments in the ad cap case against the Telecom Regulatory Authority of India (TRAI) to the Telecom Disputes Settlement Appellate Tribunal (TDSAT). But it finally concluded presenting the news industry’s viewpoint on it in terms of existing regulation. After pointing out how the proposed ad cap was reportedly in violation of statutory and constitutional law, its lawyers today highlighted the commercial compulsions and problems that news broadcasters face.
One of the major points highlighted that was drawn out is the issue of high carriage fees that is crippling the whole news industry. News broadcasters have to pay about 30 percent and sometimes even 50 per cent of their revenues as carriage fees while for the GECs it is about 20 per cent.
“Although they might be paying the same amount as carriage fees, their revenue is higher and instead of regulating something as important as this, TRAI is trying to impose ad cap,” says a news broadcaster.
TDSAT has asked NBA to file affidavits on Monday to demonstrate the commercial impact any changes in air time will have on their survival. This includes tabulating the revenues they generate in a non-12 minute per hour ad cap scenario and what they expect these to drop to on its imposition.
With the NBA concluding its presentations, it will be on to the other channels and the TRAI to state their case when hearing begins from Monday – after tomorrow’s recess.
MAM
Barista launches “Main Hoon Mango” summer campaign
New mango-infused menu arrives at outlets from 1 April 2026.
MUMBAI: Summer is about to get a whole lot sweeter and Barista is making sure the king of fruits steals the show. Barista Coffee Company is kicking off the mango season with the launch of its colourful new campaign, “Main Hoon Mango”, starting 1 April 2026. The initiative celebrates mango India’s favourite summer fruit with a special menu that blends nostalgia, indulgence and refreshing flavours.
The campaign pays tribute to the cultural and emotional connection Indians have with mangoes, from childhood memories to the first signs of summer heat. Barista has crafted an exciting range of beverages and desserts that combine the richness of mango with its signature coffee expertise.
Highlights of the new menu include Dirty Mango Latte, Chilli Mango Tango, Mango Iced Espresso, Mango Matcha, Mango Affair, and a delectable Mango Cheesecake Slice.
Barista Coffee Company CEO Rajat Agrawal said the menu aims to capture the essence of Indian summers. “This campaign is our way of bringing together nostalgia and indulgence in a refreshing experience. We look forward to offering our customers a unique and memorable mango experience across all Barista outlets,” he noted.
The “Main Hoon Mango” range is available at an introductory price starting from Rs 275 onwards across Barista cafes and online platforms.
In a country where mango season is practically a national festival, Barista has found the perfect way to beat the heat by letting the king of fruits take centre stage, one delicious sip and slice at a time.
