MAM
NBA agrees to release of ratings data only from 9 January
MUMBAI: News broadcasters Association (NBA) has agreed to have resumption of TAM Media Research’s viewership ratings data of all news channels from 9 January, a deferment of three weeks from the 19 December release date fixed earlier.
However, TAM, the only ratings provider in India, is yet to hear from the industry bodies including Association of Advertising Agencies of India (AAAI), Indian Society of Advertisers (ISA) and the Indian Broadcasting Foundation (IBF).
One of the industry body members told Indiantelevision.com that discussions are on and no final decision has been made yet.
Earlier in the day, TAM said in a statement on its website that, “At the request of the Ministry of Information and Broadcasting and in concurrence with the ISA, AAAI and IBF, data of news channels is being withheld. From week 41 of 2012, data for news channels for all markets will be aggregated with ‘Others’.”
Accordingly, TAM was to release the later on Friday but decided it would first want to have “quick” consent letters from individual news channels (including members of NBA) stating their agreement with their channel’s viewing being clubbed into the category of ‘others’. Others category includes lesser viewed channels like religious channels and shopping channels.
In a later development, an official with NBA told Indiantelevision.com that the association has “agreed that TAM resume reporting of viewership data from 9 January, including for individual news channels and for the period since 7 October, no individual news channel data be reported.” NBA has a strong weightage with almost all major news networks as its members, but there are a large number of smaller news channels which are not its members.
Indiantelevision.com has learnt that no conclusive decision seems to have been taken by the other industry bodies till the filing of this report. TAM has played it safe by asking individual news channels to give their consent.
TAM had suspended ratings of all genres from 7 October after an agreement with AAAI, ISA and IBF. It was to release data for the nine-week period of suspension on 19 December, but was asked by the Information and Broadcasting (I&B) Ministry to not resume reporting television ratings on the prodding of NBA.
Also Read:
Why news broadcasters want TAM to defer ratings
Govt pushes TAM to defer release of TV ratings data
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
