Ad Campaigns
Nawazuddin Siddique says to ask the right questions when buying insurance
Mumbai: General insurance company HDFC Ergo has released a new TVC campaign ‘Poochoge toh aapko milega sahi jawaab’, urging consumers to ask the right questions while buying general insurance. The two-film campaign features brand ambassador Nawazuddin Siddiqui in a double role.
Conceptualised by Mullen Lowe Lintas, the film communicates the benefits and services provided by HDFC Ergo across their plethora of insurance products related to health, motor and travel amongst others. Furthermore, the campaign also highlights that Indians are inherently curious and inquisitive by nature but when it’s about buying the right insurance policy, they don't make an informed decision, often due to lack of awareness.
Raat Akeli Hai star Nawazuddin Siddique said, “Insurance plays a very important role in our financial wellbeing. It helps in providing financial security for you and your loved ones when needed most. It was a beautiful experience partnering with HDFC Ergo, it helped me in being a part of an initiative creating awareness among people about getting our knowledge right when it comes to insurance.’’
The film also communicates the fact that a well-comprehensive insurance policy provides peace of mind and helps in overcoming difficult situations. In testing times, the right kind of insurance will always protect an individual from digging into their savings.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
