MAM
Navyasa By Liva unveils their AW’23 collection – The Garden of Eden
Mumbai– Navyasa By Liva, a contemporary saree and women’s wear brand, announces the grand unveiling of their AW’23 collection – The Garden of Eden. This highly anticipated collection is designed to cater to the modern woman, offering a mesmerising blend of ethereal prints and chic designs that weave a vibrant and colourful story. Navyasa By Liva focuses on creating effortlessly elegant pieces that are lightweight and fluid, empowering women to embrace their true selves.
Elli Avrram, a popular actress and dancer, walked as the showstopper for the collection launch at a recent fashion week. She adorned a floral saree combined with foil decoration from the new collection looking stunning in red. She looked comfortable yet extremely stylish in the fluid and fashionable crepe saree that was draped on her like a second skin.
The Garden of Eden has a diverse selection of versatile and genuine pieces curated by Na. The collection draws inspiration from the unparalleled beauty of nature and showcases an exquisite range of outfits adorned with imagery of natural wonders. The colours and patterns on these garments are reminiscent of a kaleidoscope.
Right from work wear, and festive wear to evening glam; the collection has something for every occasion. The sarees have a wide range of options including modern, textured, artistic, traditional, embellished, and patterned made with premium fluid Liva fabrics. These simple yet elegant pieces are perfect for those who want to wear a saree that is comfortable yet high on style quotient.
Co-ord sets remain a raging trend and the Garden of Eden collection has some select pieces that are designed to stand out in a crowd. The one-shoulder Kaftans, Jumpsuits, Tunics, and embroidered Kaftans exude elegance.
Commenting on the collection, Birla Cellulose, Aditya Birla Group chief marketing officer ManMohan Singh, said, “With this collection, we look forward to fulfilling the aspiration of modern women who want high-fashion outfits that are easy to wear and move in. The entire collection is sustainable, of natural origin & skin friendly.”
The collection features a diverse range of fibres, weaves & motifs coming together to create a harmonious range of sarees & apparel, suited for the festive season. The collection boasts bold prints and wearable silhouettes that not only exude fashion-forwardness but also practicality. What sets this collection apart is its thoughtful craftsmanship using sustainable Liva fabrics, derived from nature, thus showcasing a commitment to preserving the environment.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
