Ad Campaigns
Navneet launches student outreach campaign with its first-ever TVC
MUMBAI: India’s oldest and most preferred brand for, Supplementary study material and other educational products, Navneet Education today announces the launch of its first-ever TVC in Hinglish and Marathi #ConfidentHarDum and #ConfidentNehmi empowering students to become confident in their daily studies. Established as a major force in imparting knowledge to the budding future leader, Navneet with its upcoming TVC purports to resolve the day-to-day hassles faced by students in finding the apt study material.
Set in the backdrop of present educational scenario, the ad film portrays the story of Bunty who faces plethora of issues like unorganized content, inability to keep pace with both tuitions and school syllabus and no clarity on what to study despite having abundant study material. This leads to Bunty’s stumbling confidence for which he is unable to cope up with the pace. However, with a Navneet Digest in hand, he gradually regains his confidence and thus finds the content comprehensive as well as beneficial.
The campaign highlights the dilemmas with reference to of figuring out the correct study material not only among students but also their parents, and tutors. Launched in Hinglish and Marathi the campaign will also run on digital platforms thus reaching out to all audiences in the education ecosystem.
Speaking on the launch of the brands first TVC, Devish Gala, Head of Branding, Navneet Education, said “Education is a vital aspect in developing an individual and the foundation of nation at large. At Navneet, we have always believed that education is concerned with development and as a result, it shouldn’t be looked upon as a burden. Integrating this belief with our brand’s vision of providing highest quality of educational products and services to customers in the language/medium of their choice, our new campaign #ConfidentHarDum showcases the numerous issues faced by students today and how Navneet as a brand has been a trusted partner in such times. Analyzing the overall marketing statistics and the importance of delivering timely communication, we decided to launch our first-ever TV campaign considering it gives us the opportunity to connect with our consumers directly and is also a the medium of effective communication.”
Conceptualized ad created by The Minimalist, the TVC aims to reach out a vast number of audience and establish that Navneet Digest can be the true companion for every student and teacher looking for apprehensive study material. “Instilling a message in the minds of the audience becomes a lot easier when they feel connected. Re-establishing quality education, that is slowly becoming by-gone, is the need of the hour. Keeping these things in mind, we developed this insight that is pivotal in enlightening the audience about the role of confidence as well as the right study material for students.” said Akshay Samel, Creative Director, The Minimalist.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
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AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
