Digital
Navi Technologies Ltd renamed to Navi Ltd
MUMBAI: Navi Technologies Ltd announced that it has officially changed its name to Navi Ltd, aligned with the company’s evolution from a technology-led disruptor to a holistic financial services destination built around the needs of Indian consumers.
The rebranding underscores the company’s focus to position itself as an integrated, customer-centric institution encompassing lending, insurance, asset management, and UPI services, committed to making money simple, seamless, and accessible for millions of Indians.
“The new name fits who we are today. Not only are we a technology provider, we are a full-fledged destination for financial services for our customers,” said Navi Group founder and executive chairman, Sachin Bansal. “It signals both simplification and scale – two ideas core to our philosophy.”
Navi Ltd MD & CEO Rajiv Naresh added, “This change aligns with the company’s evolution. While technology remains core to how we build, our focus today is broader. The new name reflects the company we’ve become: more integrated, more customer-focused, and ready for the next phase of growth.”
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
