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Natureland Organics spearheads drive for organic living and female entrepreneurship

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Mumbai: Natureland Organics, a prominent figure in the organic food sector, is delighted to unveil a pioneering initiative for women nationwide this International Women’s Day. In a bid to empower women, Natureland Organics cordially invites women to collaborate with the brand as entrepreneurs, advocating its products and reaping financial benefits.

As we are gearing up to celebrate International Women’s Day (8 March 2024), Natureland Organics extends an invitation to women residing in metropolitan and tier one cities across India to join them in their crusade to champion organic living, uphold local farmers, and empower women to embrace healthier, more sustainable lifestyles. This initiative will also help women work in the comfort of their homes while reaping the financial benefits.

This initiative involves imparting comprehensive knowledge about all the Natureland Organics products and the benefits of organic food. Women participating in this program will be registered as entrepreneurs/influencers with Natureland Organics. They will be given a unique code allowing customers to get a flat 25 per cent off on Natureland Organics website purchases.

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The initiative aims to enable women to gain financial independence while contributing to society by promoting the benefits of organic food.

“The objective of this program is not only to make women financially independent but also to create awareness about the health benefits of organic food and support the development of farmers and organic farming practices,” said Natureland Organics co-founder and director Ajeet Godara.

“We believe in the power of women to drive positive change in their communities, and this initiative is a testament to our commitment to empowerment and sustainability. Through leveraging their social networks, women have the opportunity to promote our brand and experience financial growth,” he added.

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This program is tailored for homemakers and housewives seeking to re-enter the workforce. Those interested in participating should hold a degree, possess a strong social network, be willing to multitask, maintain an active social media presence, and demonstrate a passion for healthy eating. Natureland Organics aims to establish a community of empowered women committed to spreading the word and awareness about organic living.

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Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks

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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.

At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.

“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”

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One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.

AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.

Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.

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Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.

Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.

Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.

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