Brands
Natasha Kapoor moves to Meta US as global media strategy lead for wearables
US: Natasha Kapoor is crossing continents, and upping the stakes. After five years shaping media strategy for Meta across India and Asia-Pacific, Kapoor has moved to the company’s US headquarters to take on the role of global media strategy lead for wearables, based in New York. The appointment marks a significant transition from regional leadership to a global remit at a time when Meta is doubling down on hardware-led growth.
Kapoor joined Meta in January 2021 and has since led strategic media planning for the Meta family of apps in India, before expanding her remit to APAC. Her work has spanned large-scale brand strategy, paid social and full-funnel media planning across some of Meta’s most competitive markets.
Her move to the US places her at the centre of Meta’s global wearables push, a category that sits at the intersection of hardware, platform ecosystems and emerging consumer behaviour.
Before Meta, Kapoor spent over a decade in senior roles across India’s media agency ecosystem. She was principal partner at Mindshare, leading the Unilever skin care and skin cleansing business, and earlier headed the Mumbai office of Starcom Mediavest Group as vice-president. Her career also includes senior stints at Mediacom, Samsung, Indiabulls Real Estate and Mindshare Fulcrum, where she worked across media buying, procurement, strategy and branded content.
Kapoor began her career in television buying and research, building a reputation for combining commercial rigour with strategic depth—a skill set that now travels with her to a global stage.
From Mumbai to Manhattan, Kapoor’s trajectory mirrors the shifting centre of gravity in media leadership: global, platform-led and relentlessly outcome-focused.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
