Brands
Natasha Kapoor moves to Meta US as global media strategy lead for wearables
US: Natasha Kapoor is crossing continents, and upping the stakes. After five years shaping media strategy for Meta across India and Asia-Pacific, Kapoor has moved to the company’s US headquarters to take on the role of global media strategy lead for wearables, based in New York. The appointment marks a significant transition from regional leadership to a global remit at a time when Meta is doubling down on hardware-led growth.
Kapoor joined Meta in January 2021 and has since led strategic media planning for the Meta family of apps in India, before expanding her remit to APAC. Her work has spanned large-scale brand strategy, paid social and full-funnel media planning across some of Meta’s most competitive markets.
Her move to the US places her at the centre of Meta’s global wearables push, a category that sits at the intersection of hardware, platform ecosystems and emerging consumer behaviour.
Before Meta, Kapoor spent over a decade in senior roles across India’s media agency ecosystem. She was principal partner at Mindshare, leading the Unilever skin care and skin cleansing business, and earlier headed the Mumbai office of Starcom Mediavest Group as vice-president. Her career also includes senior stints at Mediacom, Samsung, Indiabulls Real Estate and Mindshare Fulcrum, where she worked across media buying, procurement, strategy and branded content.
Kapoor began her career in television buying and research, building a reputation for combining commercial rigour with strategic depth—a skill set that now travels with her to a global stage.
From Mumbai to Manhattan, Kapoor’s trajectory mirrors the shifting centre of gravity in media leadership: global, platform-led and relentlessly outcome-focused.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
