Ad Campaigns
Nasher Miles rolls out Pride campaign with Myntra and Lauren Robinson in full colour
MUMBAI: Airports often mark endings and beginnings, but this June, Goa Airport saw something more—a bold, unmissable celebration of Pride rolling down its baggage belt. Indian travel brand Nasher Miles and fashion giant Myntra joined forces to launch a flamboyant campaign titled ‘Show Your Colour With Pride’, aimed at making space for authenticity, individuality, and queer self-expression.
The campaign goes far beyond rainbow-washing. Instead of putting on a colourful front, it hands over the mic—quite literally—to Lauren Robinson, an actor, voice artist, drag performer and proud LGBTQIA+ creator. Robinson’s presence at the centre of the campaign is a deliberate and powerful choice, offering representation not just through aesthetics but through storytelling.
“Colour has always been more than a vibe. It’s been my resistance. My expression. My truth”, they shared, embodying the spirit behind the collaboration. With their bold styling set against Nasher Miles’ Zanzibar collection, the visuals balance vibrant expression with purpose.
The Zanzibar range, known for its vivid colours and matte finishes, becomes a metaphor here—not just luggage, but luggage with a voice. And that voice says things like: “Labels belong on luggage, not people”. The campaign’s visuals feature stark white backdrops that let colour—and identity—do all the talking.
To amplify the message beyond screens, the brand turned Goa Airport’s baggage claim into a vibrant Pride-themed carousel, complete with rainbow stripes. The spectacle, captured on travellers’ phones and shared organically across Instagram and influencer pages, brought the campaign out of the ad studio and into everyday life.
This was not a one-and-done stunt. The campaign unfolded across digital creatives, influencer-led videos, and vox pops designed to ignite candid conversations around queerness, confidence, and colour. The carousel activation made the message unmistakably clear—this wasn’t about products; this was about presence.
“Nasher Miles stands for colour. The alignment with the Pride community to celebrate their colours felt like a natural extension. And having Myntra as a partner helped us make it larger than life with the airport activation”, said co-founder & head of marketing Shruti Kedia Daga.
The campaign now lives across Nasher Miles’ digital platforms, Myntra’s homepage, and in hundreds of reels and posts under the hashtag #SHOWYOURCOLOURWITHPRIDE. If you happened to pass through Goa Airport recently, you might’ve found more than just your suitcase—you may have found a little pride in motion.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
