Ad Campaigns
Narayana Health initiates taking care of Bengal campaign
Mumbai: Narayana Health – Kolkata proudly commemorates over two decades of dedicated healthcare service in the West Bengal market. To mark this significant milestone, the hospital has launched a comprehensive 360-degree campaign titled ‘Taking Care of Bengal for Over 2 Decades’. The campaign aims to celebrate the healthcare group’s deep-rooted connection with the people of West Bengal & re-affirming its role as a trusted care provider.
For the past two decades, Narayana Health – Kolkata has stood as a beacon of hope and healing, catering to the diverse healthcare needs of the vibrant West Bengal market. From the bustling streets of Kolkata to the serene countryside, Narayana Health – Kolkata has been steadfast on the journey to wellness for millions of individuals and their families.
English:
Bengali:
“The ‘Taking Care of Bengal for over 2 Decades’ campaign encapsulates the essence of Narayana Health’s enduring presence in the region. Through a 360-degree approach, the campaign seeks to highlight the institution’s role as more than just a healthcare provider but as a companion in the journey of life. Whether it’s nurturing the health of every book lover, supporting the aspiration of every sports lover, or managing the sweet tooth of every mishti lover with the right medical advice, Narayana Health – Kolkata has been a constant presence, offering care and support at every step” said Narayana Health chief marketing officer Ashish Bajaj.
Through various touchpoints, including print, digital, OOH, Cinema and on-ground activations, Narayana Health aims to connect with the community on a deeper level, fostering a sense of belonging and trust. As part of the celebrations, Narayana Health – Kolkata is also offering discounts on online Appointment bookings via a website and NH Care App. It shall also be organizing a series of events and initiatives aimed at giving back to the community.
With four flagship hospitals strategically located across the region – Narayana Hospital – RN Tagore Hospital, Mukundapur; Narayana Hospital – Howrah; Narayana Hospital – Barasat; and Narayana Hospital – Chunavati, Narayana Health – Kolkata has emerged as the cornerstone of advanced medical care in East India. The campaign reaffirms the healthcare group’s commitment to continue its legacy of caring for the people of West Bengal & Eastern India.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
