MAM
Nandita Ghoshal launches 37Bold Partners
Mumbai: Renowned Indian communications personality Nandita Ghoshal has established 37Bold Partners, a PR consultancy aimed at transforming the communications landscape in the country. Serial entrepreneur and investor Sairee Chahal has joined as a mentor. 37Bold Partners will offer bold and purposeful reputation management solutions, specializing in managing brand equity and fostering stakeholder relationships to drive business growth for its clients.
With 37Bold Partners, Nandita is committed to redefining partnerships in achieving business success. With 18 years of extensive industry experience, Nandita’s journey in the PR world has been rooted in her success to leverage the transformative power of dreams for delivering impactful work to renowned brands. In her PR journey, she has serviced a range of new and emerging brands, including Oziva, PhysicsWallah, and Urban Company. Her expertise extends to leading strategic communication campaigns for SHEROES, Shine.com, IndiaMart, Toyota Motors, CarTrade, Ixigo, Centuary Mattress, Shemaroo Entertainment, and many others. Prior to launching her entrepreneurial venture, Nandita was Vice President at Value 360 Communications.
Sharing her vision for founding 37Bold Partners, 37Bold Partners founder Nandita Ghoshal said, “In the changing world order, the communications industry needs to relook at reputation needs of brands differently and proactively offer unique and forward-thinking solutions. It is to address this need that 37Bold Partners has been founded, and we are thrilled to have one of the modern day women iconic leaders Sairee Chahal as our mentor. Her guidance and strategic vision will elevate our capabilities in providing exceptional PR services tailored to meet our clients’ evolving needs. We are also eager to welcome young aspirants who need a platform not only to learn and grow but also to express their ideas beyond the formula-driven classroom PR strategies.”
Sairee Chahal offers critical support to 37Bold Partners as a mentor. She conceptualised and founded #WomensInternet in India. She also founded Fleximoms, SHEROES, and Mahila Money, a community neobank for women offering capital solutions to women entrepreneurs. Sairee comes with rich experience spanning over 20 years in the technology, human media, and consulting industries. She currently serves on the board of Unicommerce eSolutions Pvt Ltd, Software Freedom Law Center (SFLC), and TRRAIN, The Trust for Retailers and Retail Associates of India founded by B S Nagesh. Earlier, she served as a director on the board of Paytm Payments Bank Ltd.
Sharing her delight to don the role of mentor for the new consultancy, Mahila Money & Appreciate Capital founder Sairee Chahal said, “It is a delight to join Nandita in her new venture in a very different role. Nandita is visionary leader who believes in nurturing and empowering teams. We had a very fruitful association during SHEROES campaigns, which showcased her strategic acumen and undying commitment to offering value to her clientele. I am excited to offer my guidance to 37Bold Partners and support its mission to empower brands through strategic PR and Communications solutions.”
37Bold Partners, based in Delhi, will offer a comprehensive range of services including corporate PR, individual personality PR, events & awards, regional media outreach, media buying strategies, and influencer marketing. With a presence in metro cities and a pan-India network of affiliates, 37Bold Partners will ensure seamless service delivery across the country.
Brands
Kaspersky and KidZania want Indian children to fight hackers before they hit their teens
Kaspersky and KidZania open a cyber investigation centre in Mumbai to teach children how to outsmart hackers
MUMBAI: India’s children are growing up online faster than anyone can protect them. Kaspersky, the global cybersecurity firm, is betting that the best way to fix that is to make six-year-olds feel like detectives.
The company has opened a Cyber Investigation Centre inside KidZania Mumbai at R City Mall, Ghatkopar, in what it is calling a first-of-its-kind cybersecurity role-play experience for children. Kids suit up in Kaspersky uniforms, sit down at dedicated workstations loaded with security software, and spend 20 minutes cracking simulated cases of phishing, identity theft and cyberbullying. Up to six children can play investigator at a time. Those who crack the case walk away with a personalised Kaspersky Cyber Investigator card — and a healthy suspicion of dodgy links.
The timing is not accidental. In India, 82.2 per cent of children have access to a mobile device by the age of 14. They use it to stream, game, chat and study. Most of them have never heard the word “phishing.”
“The earlier we equip children with the awareness and skills to navigate the digital world safely, the stronger our collective digital future becomes,” said Jaydeep Singh, general manager for India at Kaspersky. Tarandeep Singh Sekhon, chief business officer of KidZania India, put it more plainly: “Every parent today is thinking about how to prepare their child for a digital-first future.”
The partnership comes with commercial sweeteners. Visitors buying KidZania tickets get a complimentary two-month Kaspersky trial subscription. Annual pass holders get a full year’s subscription thrown in. Discount vouchers go out at the exit gates.
The launch ceremony leaned into KidZania’s theatrical DNA — a diya lighting, a dance performance, a key handover, a parade through the miniature city, and a ribbon-cutting at the new centre.
Cybercriminals, it turns out, do not discriminate by age. Kaspersky and KidZania are hoping that neither will the next generation of people trying to stop them.
