MAM
Namdev Finvest appoints Dominic Vijay Kumar as president & head of technology
Mumbai: Namdev Finvest, a leading Rajasthan-based NBFC specialising in MSMEs, green financing, and small business loans, has announced the appointment of Dominic Vijay Kumar as its president & head of technology. Bringing over 25 years of experience in technology innovation, Dominic will spearhead Namdev’s digital transformation, implement robust cybersecurity strategies, and drive projects that enhance business efficiency and customer satisfaction.
Kumar’s extensive leadership experience in the BFSI and NBFC sectors has earned him a reputation for designing and implementing IT infrastructure and operations that align with organisational goals. At Namdev Finvest, he will be pivotal in advancing the company’s technological edge, fostering operational excellence, and introducing transformative solutions to the financial sector.
Welcoming Dominic to the team, Namdev Finvest, chief human resources officer, Gagan Sharma said, “Dominic’s extensive experience in technology and leadership will be instrumental in advancing our mission to serve MSMEs with efficiency and innovation. We are thrilled to welcome him to the Namdev Finvest family.”
Expressing enthusiasm for his new role, Kumar shared, “Joining Namdev Finvest is an exciting opportunity to innovate and build robust technological solutions that empower MSMEs and drive financial inclusion. With its talented team, I am looking forward to contributing to the company’s vision for transformative growth.”
Dominic holds a bachelor’s degree in electronics and communications engineering and an MCA in first grade, along with several prestigious certifications, including the Advanced Global Leadership Programme by IIM Calcutta and a CyberSecurity Strategist Certification. He has also been recognised with numerous awards, including ‘100 Most Innovative CIO of India’, ‘ETNOW CIO of the Year’, and ‘CTO of the Year by Making of Developed India’, for his contributions to IT leadership.
With Kumar’s appointment, Namdev Finvest is poised to strengthen its technological framework and continue driving financial inclusion for MSMEs.
MAM
BKT Tyres launches ‘Jurrat’ campaign for two-wheeler segment
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.






