MAM
Nakshatra Diamond contest on Sony to promote soap
MUMBAI: Sony Entertainment Television (Set) is not leaving any stone unturned in promoting its existing shows and the new ones that are slated for a launch post World Cup.
Be it flashing promos during the matches on MAX; placing advertorials in leading dailies; hoardings or launching contests, the channel is doing it all.
With Balaji Telefilms’ Kahani Terrii Merrii , the channel’s alleged magnum opus not raking in the desired TRP ratings, the channel has resorted to various promotional campaigns. The latest offering is the Nakshatra Contest which was launched on 12 March 2003. The contest aims at harnessing female viewership.
The contest requires the participants to view the soap at 9:30 pm from Monday to Thursday and lookout for clues in the Nakshatra TV commercial aired during the break.Viewers get a chance to enter the contest by answering questions based on these clues. Viewers have been given a deadline of 3 April 2003 to send in their responses. Ten lucky viewers stand to win an exclusive piece of Nakshatra Diamond Jewellery, says a channel spokesperson.
“We chose Nakshatra Diamond because the brand fit worked with the opulence and grandeur of the show. The show is watched mostly by women and most women would fancy the possibility of being one of the 10 lucky winners of an exclusive piece of diamond jewellery,” the spokesperson adds.
Lately, the channel has also been placing advertorials in a leading daily newspaper, to promote its other serials like Kkusum and Kyaa Hadsaa Kyaa Haquiqat to name a few. According to the channel spokesperson the advertorials, which are customised stories of a show are an innovative and effective way to reach out to viewers.
“We intend to use advertorials for our shows that have an interesting twist in the story track. Last week we placed advertorial for the show Kkusum. In the future it could be for any exciting development on Sony Entertainment Television” the spokesperson adds.
Though its clear that the channel is determined to pull all strings to boost its TRPs, what remains to be seen is if these promotional gimmicks really work .
MAM
Yes Madam introduces 0 per cent commission for pregnant service partners
Home salon platform supports over 7,500 beauty professionals with new welfare policy.
MUMBAI: When life gives you a bump, Yes Madam has decided the last thing a woman needs is a cut in her earnings. Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has announced a 0 per cent commission policy for its pregnant service partners. The move aims to provide greater financial stability and flexibility to its network of over 7,500 trained beauty professionals during this important life stage.
Under the new initiative, pregnant partners will retain their full earnings with no commission deductions, allowing them to focus on their well-being while maintaining income continuity. The decision was prompted by a customer’s social media video that highlighted the experience of a pregnant service professional continuing to work. The customer suggested reducing commission and shortening travel distances for such partners.
Responding to the feedback, Yes Madam co-founder Mayank Arya acknowledged the concern and confirmed that hub restructuring to optimise travel is already underway in phases. He also announced the 0 per cent commission policy for pregnant partners and encouraged them to prioritise rest.
Yes Madam co-founder and CEO Aditya Arya, said the policy reflects the company’s commitment to open communication. “Our partners know they can reach out to us directly, and it’s this personal access that helps us build policies that truly matter,” he noted. “Introducing 0 per cent commission for pregnant professionals is a direct result of listening to their needs.”
Mayank Arya added that the platform has a responsibility to support partners at every stage. “This step is a small but important move in that direction. We actively encourage our service partners to prioritise their well-being and take adequate rest during this time.”
Yes Madam had previously introduced a 0 per cent commission model for its top-performing “Queen Partners.” Extending this benefit to pregnant professionals marks another step in strengthening partner welfare and building a more supportive ecosystem.
In an industry where beauty professionals often go the extra mile, Yes Madam is showing that genuine care should flow both ways especially when one of their own is expecting.
