Ad Campaigns
myTrident rolls out ‘My Love for Home’
Mumbai: Homes are no longer just the place we eat and sleep in or return to from a busy day at work. It has evolved into multi-functional living, turning this space into a true escape, a retreat from the outside world where one can relax and unwind and forget about everyday stresses. myTrident, one of the largest state-of-the-art and integrated home textiles manufacturers globally has come up with a new campaign #MyLoveForHome under its brand myTrident.
Featuring actress and TV host Roshni Chopra, the brand has rolled out engaging social media video series captivating home decor enthusiasts to curate their home spaces that define their unique personality. Giving a sneak peek into actress’ bedroom, the film showcases her love for home featuring Trident’s latest collection of Indulgence bedsheets crafted with luxurious finish coupled with superior quality and fine designs. Thereby, presenting an alluring space that exudes luxury and a perfect dream at-home retreat by injecting some opulence with statement interior design choices.
Expressing her excitement about the collaboration, Chopra said, “To me, home is more than just four walls. It’s a place where I can disconnect from the outside world and reconnect with myself. It’s a place where I can be myself. And I love how myTrident home décor products help me in creating a space that represents my personality and style. They’re excellent in quality, opulent, and chic, and help me create a home that I enjoy returning to. I couldn’t be more thrilled to be a part of myTrident’s #MyLoveForHome campaign.”
The #MyLoveforHome series by myTrident encompasses three exceptional collections: Indulgence, Sanskriti & Nectarsoft. The collection features a captivating assortment of bed sheets, towels and luxury rugs representing the epitome of opulence and sophistication. Designed to accentuate the aesthetic appeal of any room, myTrident’s commitment to being a one stop solution for fashionable home décor items are perfectly embodied in these series.
myTrident provides affordable and accessible luxurious products featuring a wide range from towels, bedsheets, bathrobes, rugs, comforters and many more. Designed to provide its customers an easy shopping experience, the website offers a plethora of benefits that allow customers to save time and shop for the best price simultaneously.
The mesmerising presentation from Chopra with ‘My Love for Home’ series inspires the viewers to experience the luxury of Indulgence, carefully crafted to give one a feeling of opulence and comfort. The series helps the viewers get inspiration to create their own luxurious sanctuaries defining their unique love for home.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
