MAM
Myntra’s End of Reason Sale registers it’s biggest ever opening with over 3.3 million products sold on Day 1; Registers 67% rise in orders over last year
Mumbai, December 23, 2019: The 11th edition of Myntra’s flagship End of Reason Sale, got off to a flying start, with the company selling 1.77 lakh items within the first 10 minutes of the sale going live and over 3.3 million products on Day 1 of the Key Highlights of Day 1 • 1.8 million app downloads before opening of the sale • 2.2 lakh new customers • 50% – shoppers from tier 2 & 3 cities sale. Myntra registered the highest ever orders on the first day witnessing a 67% rise in orders placed over last year.
The 2-day price reveal period ahead of the sale saw items wishlisted 100 million times by customers primarily from categories such as T-shirts, tops and dresses. 2.6 lakh orders were placed by 2.3 lakh customers availing the early access facility during the sale preview. The VIP slots knows as Gold Slots before the start of the sale, witnessed 3.8 lakh shoppers placing 4.1 lakh orders.
Myntra has witnessed enthusiastic participation from tier 2 and 3 cities across the country, with 50% of the orders coming from these regions with jackets, sweatshirts and casual shoes being the most popular items bought. Top tier 2 cities leading the sales on the first day were Noida, Guwahati, Ahmedabad, Ranchi and Nagpur.
As always, the present edition of EORS also brought with it novelty in the form of gamification to engage customers with 4 games, Brand Hunter, Logo Mania, Crossword and Santa Delivery. The games were developed in-house and over 6.5 lakh users played them to earn Insider points during the prebuzz period. Shout & Earn has been hugely popular and tried by 2.2 million people so far.
Speaking on the occasion, Amar Nagaram, CEO, Myntra, said, “We are extremely delighted and inspired by the encouraging response for the End of Reason Sale. We witnessed the highest ever sale on a single day in the history of Myntra with a 67% rise in orders over last year. We have also set a new record by acquiring 2.2 lakh new users on a given day with traffic to the platform rising 2X over baseline days. Sales on the first day have been led by men’s jeans and street wear, women’s western and ethnic wear, sports footwear and men’s casual wear.”
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
