MAM
Myntra to initiate new ad campaign
BANGALORE: Online fashion and lifestyle products retailer Myntra.com (Myntra) will launch a TVC and online campaign in April-May this year.
Myntra had earlier twice launched TVC campaigns to supplement its ongoing online communications. The brand has been betting big on online communications, and more specifically Facebook on which it spends a big portion of its mass media communication allocations. Myntra claims that its facebook site has over 700,000 fans.
Myntra.com says that it is among the Top 5 e-commerce companies with over 2,00,000 daily visitors to its site. It claims to have already reached out to 10,000 zip codes across the country and is constantly expanding its network to support the growing demand.
Said Myntra founder and CEO Mukesh Bansal, “We have built the largest catalog in fashion & lifestyle category with over 200 brands, have very extensive supply-chain capabilities including world-class warehouse in multiple cities and our own logistics network in large cities. We will continue to invest aggressively in our technology platform, supply-chain and the Myntra brand to rapidly scale the business.”
Bansal estimates the current online fashion and fashion products market at about Rs 10 billion and expects it to grow to Rs 100 billion over the next five years.
Myntra has received overall funding of $40 million through venture capitalists like Tiger Global, IndoUS, IDG & Accel Partners.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
