Brands
Myntra names Pramod Adiddam as new CTO
MUMBAI: Myntra has stitched a new thread into its leadership fabric, appointing seasoned technologist Pramod Adiddam as chief technology officer. The move strengthens the fashion and lifestyle platform’s senior ranks as it prepares for its next phase of scale and innovation.
In his new role, Adiddam will shape Myntra’s overall technology strategy, with a focus on innovation, long-term platform resilience and the technical muscle needed to support the company’s growing ambitions. The appointment signals a steady reinforcement of Myntra’s engineering leadership as the platform matures.
Adiddam brings more than two decades of experience building large consumer-facing platforms. His career spans global technology heavyweights, including senior roles at Google and Instacart, where he led engineering teams across platform development, marketplace expansion and product innovation.
At Instacart, he most recently served as vice president of engineering, overseeing consumer and retailer technology pillars. His teams worked across search, personalisation, catalogues, pricing, partnerships, artificial intelligence and enterprise storefronts. Earlier, he headed engineering for search and shopping, expanding teams and capabilities during a period of rapid growth.
Before that, he spent over 13 years at Google, where he helped build and scale products across search ads, Discover, Google Pay and data infrastructure. He also led the development of feed ads and Demand Gen campaigns, which became some of the company’s fastest-growing ad products.
Commenting on the appointment, Myntra CEO Nandita Sinha said technology remains at the heart of the company’s customer experience. She noted that Adiddam’s experience in building large global platforms, combined with disciplined execution, would help strengthen Myntra’s technology foundations at scale.
Adiddam said Myntra already has a strong technology platform built on rigour, scale and customer focus. He added that he looks forward to working with teams across the organisation to drive innovation and deepen the platform’s capabilities for long-term growth.
In a recent LinkedIn post, he reflected on his five-and-a-half-year journey at Instacart, which included scaling operations during the pandemic and supporting the company’s public listing. He also shared that he is relocating to India to be closer to family and is eager to apply his global experience to the country’s fast-moving business landscape.
Adiddam will report to CEO Nandita Sinha. With Adiddam at the technology helm, Myntra is positioning itself to build a more scalable, agile and innovation-driven platform as it continues to expand its reach across India’s fast-growing fashion and lifestyle market.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
