Brands
Myntra names Pramod Adiddam as new CTO
MUMBAI: Myntra has stitched a new thread into its leadership fabric, appointing seasoned technologist Pramod Adiddam as chief technology officer. The move strengthens the fashion and lifestyle platform’s senior ranks as it prepares for its next phase of scale and innovation.
In his new role, Adiddam will shape Myntra’s overall technology strategy, with a focus on innovation, long-term platform resilience and the technical muscle needed to support the company’s growing ambitions. The appointment signals a steady reinforcement of Myntra’s engineering leadership as the platform matures.
Adiddam brings more than two decades of experience building large consumer-facing platforms. His career spans global technology heavyweights, including senior roles at Google and Instacart, where he led engineering teams across platform development, marketplace expansion and product innovation.
At Instacart, he most recently served as vice president of engineering, overseeing consumer and retailer technology pillars. His teams worked across search, personalisation, catalogues, pricing, partnerships, artificial intelligence and enterprise storefronts. Earlier, he headed engineering for search and shopping, expanding teams and capabilities during a period of rapid growth.
Before that, he spent over 13 years at Google, where he helped build and scale products across search ads, Discover, Google Pay and data infrastructure. He also led the development of feed ads and Demand Gen campaigns, which became some of the company’s fastest-growing ad products.
Commenting on the appointment, Myntra CEO Nandita Sinha said technology remains at the heart of the company’s customer experience. She noted that Adiddam’s experience in building large global platforms, combined with disciplined execution, would help strengthen Myntra’s technology foundations at scale.
Adiddam said Myntra already has a strong technology platform built on rigour, scale and customer focus. He added that he looks forward to working with teams across the organisation to drive innovation and deepen the platform’s capabilities for long-term growth.
In a recent LinkedIn post, he reflected on his five-and-a-half-year journey at Instacart, which included scaling operations during the pandemic and supporting the company’s public listing. He also shared that he is relocating to India to be closer to family and is eager to apply his global experience to the country’s fast-moving business landscape.
Adiddam will report to CEO Nandita Sinha. With Adiddam at the technology helm, Myntra is positioning itself to build a more scalable, agile and innovation-driven platform as it continues to expand its reach across India’s fast-growing fashion and lifestyle market.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
