Brands
Myntra names Pramod Adiddam as new CTO
MUMBAI: Myntra has stitched a new thread into its leadership fabric, appointing seasoned technologist Pramod Adiddam as chief technology officer. The move strengthens the fashion and lifestyle platform’s senior ranks as it prepares for its next phase of scale and innovation.
In his new role, Adiddam will shape Myntra’s overall technology strategy, with a focus on innovation, long-term platform resilience and the technical muscle needed to support the company’s growing ambitions. The appointment signals a steady reinforcement of Myntra’s engineering leadership as the platform matures.
Adiddam brings more than two decades of experience building large consumer-facing platforms. His career spans global technology heavyweights, including senior roles at Google and Instacart, where he led engineering teams across platform development, marketplace expansion and product innovation.
At Instacart, he most recently served as vice president of engineering, overseeing consumer and retailer technology pillars. His teams worked across search, personalisation, catalogues, pricing, partnerships, artificial intelligence and enterprise storefronts. Earlier, he headed engineering for search and shopping, expanding teams and capabilities during a period of rapid growth.
Before that, he spent over 13 years at Google, where he helped build and scale products across search ads, Discover, Google Pay and data infrastructure. He also led the development of feed ads and Demand Gen campaigns, which became some of the company’s fastest-growing ad products.
Commenting on the appointment, Myntra CEO Nandita Sinha said technology remains at the heart of the company’s customer experience. She noted that Adiddam’s experience in building large global platforms, combined with disciplined execution, would help strengthen Myntra’s technology foundations at scale.
Adiddam said Myntra already has a strong technology platform built on rigour, scale and customer focus. He added that he looks forward to working with teams across the organisation to drive innovation and deepen the platform’s capabilities for long-term growth.
In a recent LinkedIn post, he reflected on his five-and-a-half-year journey at Instacart, which included scaling operations during the pandemic and supporting the company’s public listing. He also shared that he is relocating to India to be closer to family and is eager to apply his global experience to the country’s fast-moving business landscape.
Adiddam will report to CEO Nandita Sinha. With Adiddam at the technology helm, Myntra is positioning itself to build a more scalable, agile and innovation-driven platform as it continues to expand its reach across India’s fast-growing fashion and lifestyle market.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
