Brands
Myntra M-Now leans on 30-minute gifting for Valentine’s Day
Campaign targets planned and last-minute gifting across key Indian cities
MUMBAI: Myntra has rolled out a Valentine’s Day campaign for its instant delivery service, M-Now, positioning speed and convenience as central to how modern expressions of love are celebrated.
Moving beyond conventional romantic tropes, the campaign centres on four light-hearted films that spotlight friendships, family bonds and everyday gestures, all enabled by deliveries starting in as little as 30 minutes through M-Now.
The Valentine’s storefront on M-Now offers more than 10,000 trend-led styles across over 600 brands, spanning categories including western wear, beauty and personal care, footwear, accessories, décor, loungewear and innerwear sets. The service caters to both planned and last-minute gifting needs.
M-Now continues to see strong traction in tier-1 cities such as Bengaluru, Delhi, Mumbai, Hyderabad, Kolkata and Pune, while adoption is rising in tier-2 markets including Patna, Ahmedabad, Jaipur and Lucknow. High-demand gifting categories include watches, handbags, perfumes, jewellery, gourmet gift boxes, and beauty and fragrance gift sets.
According to Myntra, the films are designed to reflect how love shows up in everyday moments, from bromance and parental intuition to quiet appreciation and togetherness, with M-Now seamlessly supporting these spontaneous gestures.
“Valentine’s Day is a key gifting occasion, and this campaign mirrors how expressions of love are evolving,” said Myntra senior director of brand Abhishek Gour. “M-Now extends our promise of choice and convenience for time-sensitive gifting, backed by warm, relatable storytelling.”
Toaster Insea chief creative officer Ira G, said the campaign leaned into emotion and speed. “With deliveries starting in 30 minutes, M-Now became a vehicle for spreading love across different relationships,” she said.
The campaign reinforces Myntra M-Now’s proposition of instant access to gifting options, anchored by the line “pyaar baantte chalo”, and positions speed as a differentiator in the increasingly competitive quick-commerce fashion space.
