Brands
Myntra M-Now leans on 30-minute gifting for Valentine’s Day
Campaign targets planned and last-minute gifting across key Indian cities
MUMBAI: Myntra has rolled out a Valentine’s Day campaign for its instant delivery service, M-Now, positioning speed and convenience as central to how modern expressions of love are celebrated.
Moving beyond conventional romantic tropes, the campaign centres on four light-hearted films that spotlight friendships, family bonds and everyday gestures, all enabled by deliveries starting in as little as 30 minutes through M-Now.
The Valentine’s storefront on M-Now offers more than 10,000 trend-led styles across over 600 brands, spanning categories including western wear, beauty and personal care, footwear, accessories, décor, loungewear and innerwear sets. The service caters to both planned and last-minute gifting needs.
M-Now continues to see strong traction in tier-1 cities such as Bengaluru, Delhi, Mumbai, Hyderabad, Kolkata and Pune, while adoption is rising in tier-2 markets including Patna, Ahmedabad, Jaipur and Lucknow. High-demand gifting categories include watches, handbags, perfumes, jewellery, gourmet gift boxes, and beauty and fragrance gift sets.
According to Myntra, the films are designed to reflect how love shows up in everyday moments, from bromance and parental intuition to quiet appreciation and togetherness, with M-Now seamlessly supporting these spontaneous gestures.
“Valentine’s Day is a key gifting occasion, and this campaign mirrors how expressions of love are evolving,” said Myntra senior director of brand Abhishek Gour. “M-Now extends our promise of choice and convenience for time-sensitive gifting, backed by warm, relatable storytelling.”
Toaster Insea chief creative officer Ira G, said the campaign leaned into emotion and speed. “With deliveries starting in 30 minutes, M-Now became a vehicle for spreading love across different relationships,” she said.
The campaign reinforces Myntra M-Now’s proposition of instant access to gifting options, anchored by the line “pyaar baantte chalo”, and positions speed as a differentiator in the increasingly competitive quick-commerce fashion space.
Brands
Dunkin’ Donuts to exit India as Jubilant FoodWorks ends 15-year franchise deal
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino’s agreement for another 15 years
NOIDA: Dunkin’ is done in India. Jubilant FoodWorks Ltd, the country’s leading quick service restaurant operator, has decided not to renew its franchise agreement with the American coffee and doughnut chain, and will wind down its Indian stores in a phased manner before December 31, 2026, bringing a 15-year partnership to a quiet, loss-laden close.
The decision, approved by JFL’s board on March 30, 2026, ends a relationship that began with a Multiple Unit Development Franchise Agreement signed on February 24, 2011. JFL will now evaluate and undertake what it described in a regulatory filing as the “rationalisation and/or cessation of certain operations and/or sale, transfer or disposal of assets and/or assignment or transfer of franchise rights,” all in consultation with Dunkin’s brand owners and strictly within the terms of the original agreement.
The numbers tell the story bluntly. In the financial year 2024-25, Dunkin’ India posted a revenue of Rs 37 crore against a loss of Rs 19 crore — a haemorrhage that was always going to test the patience of a parent company recording revenues of Rs 6,104 crore and a profit of Rs 194 crore in the same period. Doughnuts, it turns out, were never going to move the needle.
The contrast with JFL’s handling of its other marquee franchise could hardly be sharper. Even as it walks away from Dunkin’, the company has just doubled down on Domino’s, signing a fresh Master Franchise Agreement on March 31, 2026, granting it exclusive rights to develop and operate Domino’s Pizza stores in India for 15 years, with an option to renew for a further 10.
JFL, incorporated in 1995 and promoted by the Bharatia family, operates a network of more than 3,500 stores across six markets — India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. Its portfolio includes Domino’s and Popeyes on the global side, and two home-grown brands: Hong’s Kitchen and COFFY, a café brand in Turkey.
For Dunkin’, India was always a stretch. The brand never quite cracked the cultural code in a market where filter coffee and chai command fierce loyalty and where the doughnut remains, at best, an occasional indulgence rather than a daily habit. Fifteen years, mounting losses and a parent with better things to spend its capital on was always going to be a difficult equation to solve.
The doughnut has had its last day. The pizza, however, is staying.
