MAM
Myntra Launches Luxury Fashion brand, Pernia’s POP-UP SHOP ahead of the wedding season
Mumbai: Myntra announces the launch of ‘Pernia’s POP-UP SHOP’, the luxury fashion store for men and women offering exclusive designer merchandise from leading names in the world of fashion. With this association, Myntra will now offer a range of designer wear for women from over 25 leading Indian designers including Ritu Kumar, Masaba, Mandira Wirk and Namrata Joshipura among others.
Customers can take their pick across a range of designer sarees, lehengas, dresses, kurta sets and gowns catering to traditional occasions, wedding trousseau, evening soirees and cocktail parties. The collection will be available on Myntra at a price range of rupees 10,000 to rupees 1,50,000.
Pernia’s POP-UP SHOP’ is owned by Purple Style Labs (PSL), a luxury Indian fashion house with an omni-channel presence. The association with Myntra is intended at introducing the brand to a much larger shopper base across the country, setting the pace for growth and wider reach. Products from ‘Pernia’s POP-UP SHOP’ are currently available on the brand’s online platform and offline stores across the country.
Speaking on the occasion, Ayyappan Rajagopal , Head of Business, Myntra Jabong, said, “Myntra’s association with ‘Pernia’s POP-UP SHOP’ marks our foray into the luxury segment, which is beginning to emerge as a popular category online. We are witnessing a strong demand for premium products on our platform and this association strongly enhances our position as a leading destination for women’s ethnic wear. Myntra’s reach and popularity will now take designer labels to the door steps of discerning fashion shoppers across the nation.”
Abhishek Agarwal, CEO, ‘Pernia’s POP-UP SHOP’, said, “Our association with Myntra will bring together a curation and distribution in the luxury space to make designer wear accessible to a wider shopper base and millenials.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
