Ad Campaigns
MyGlamm unveils #InfinitePossibilitiesEveryday campaign
Mumbai: MyGlamm, an online D2C makeup and portfolio brand, part of the Good Glamm Group, has launched campaign ‘Infinite Possibilities Everyday’ with the Super 4 Liquid Lipstick Stack, with its ingenious four-in-one design. The campaign (DVC) features actor and brand ambassador, Shraddha Kapoor, in a vibrant celebration of diversity and versatility in makeup, showcasing the transformative power of the Super 4, four-in-one liquid lipstick stack. The MyGlamm Super 4 campaign, with the focus on offering one lipstick with four shades, allows users to create infinite possibilities with ease.
In the heart of the campaign is a captivating digital video campaign (DVC) starring actor and brand ambassador, Shraddha Kapoor, where she ingeniously showcases the campaign concept and the product’s versatility by speaking in four different accents. From British posh to American drawl, from French chic to Russian zest, Shraddha effortlessly embodies various personas, highlighting the fun and playful nature of the Super 4 campaign, highlighting the Super 4’a adaptability to diverse personalities and occasions.
Actor and brand ambassador Shraddha Kapoor said, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It’s not just about makeup; it’s about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment.
Good Glamm Group, group brand director Ketan Bhatia shared his excitement about the launch, stating, “At MyGlamm, we believe in challenging the status quo and pushing boundaries in beauty. The MyGlamm Super 4 4-in-1 Liquid Lipstick Stack is designed for the girl on the go, offering a convenient way to switch her lip shade at any point of time in the day, with its 4-in-1 lip colours and travel friendly size. The campaign is a celebration of individuality and creativity, offering consumers a unique and convenient solution to showcase many different sides of them and the DVC launch with Shraddha encapsulates just that.”
The MyGlamm Super 4 Liquid Lipstick Stack is designed to be travel-friendly, with a cushiony velvet texture that’s lightweight and has rich pigments that last up to 8 hours.. It is priced at ₹699 and is available in two variants: True Bolds featuring deep reds and pinks, and Nude Mood offering basic nude shades. Enriched with Jojoba oil, Shea butter, and Vitamin E, the non-transfer formula ensures moisturized and comfortable wear throughout the day.
MyGlamm super four lipstick stack is now available at www.myglamm.com and MyGlamm app.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
