Brands
My11Circle onboards Mohammed Siraj as brand ambassador
Mumbai: My11Circle, the fantasy cricket platform of Games24x7 has announced cricketer Mohammed Siraj as its new brand ambassador.
Siraj, who plays for the Indian team and represents Royal Challengers Bangalore in the Indian Premier League (IPL) is recognised as one of the upcoming stars and best quick bowlers in world cricket said the brand elaborating on its association with the cricketer. His most notable performance came earlier this year when he played a crucial role in India’s historic series win in Australia.
Siraj joins an illustrious group of other brand ambassadors of My11Circle including, former Indian captain Saurav Ganguly, Ajinkya Rahane, legendary batsman VVS Laxman and Bollywood actor Ranveer Singh.
Games24X7 co-founder and CEO Bhavin Pandya said, “Mohammed Siraj is young, incredibly talented, and has made an instant impression on international cricket. His fiery performance in Australia will be remembered for a long time, and all cricket fans look forward to him winning many more matches for India. My11Circle has always celebrated the youthful exuberance of Indian cricket and we are very lucky to have this bona fide star as our brand ambassador.”
Speaking about this engagement, Siraj said, “My11Circle epitomises the skill and passion of dedicated cricket fans. Association with such an admirable brand and to be able to join an eminent group of brand ambassadors including Dada, VVS, Ajinkya is a great honour for me.”
After a successful IPL campaign, My11Circle launched a new campaign earlier this month called ‘Game ke Deewane’, which has a unique proposition involving the reward money getting doubled, every time Team India wins the match.
“Our ongoing campaign in the T20 World Cup, which celebrates an Indian has struck a chord with fans and we are witnessing great participation from cricket fans who are not only using their skill to participate in the contest but are also enthused by the prospect of an extra reward in case of an Indian win,” said My11Circle VP Saroj Panigrahi.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
