Brands
MuveAcoustics lifestyle solutions partners Kohli
MUMBAI: Zeeva and Virat Kohli have joined hands for MuveAcoustics, India’s latest personal lifestyle audio solutions provider for urban consumers. Zeeva has launched an innovative and fresh digital campaign, #InsideIsEverything, to promote its exciting range of products for MuveAcoustics, available on its exclusive Amazon store.
Through its #InsideIsEverything 3-minute film, the brand will be showcasing the struggles faced by Virat during his awe-inspiring journey to sporting pinnacle. The film will be digitally launched on 3 February exclusively through its website.
Music and cricket – two of the most lasting Indian passions. They are more than just casual diversions; they are lifestyle choices which embody everything young India stands for. It is this curious confluence between music and cricket that Zeeva, a Hong Kong-based global consumer electronics company, has explored by partnering with Kohli for MuveAcoustics, its personal lifestyle audio brand for urban consumers. The partnership was facilitated by Kohli’s management agency- Cornerstone and is aimed at promoting MuveAcoustics’ extensive product catalogue, featuring innovative audio solutions designed specifically to meet the evolving requirements of the new-age consumer.
Zeeva will launch its first digital campaign for MuveAcoustics, titled #InsideIsEverything. Featuring Kohli, the campaign will promote MuveAcoustics’ flagship product, an over-ear wireless bluetooth headphone called Evoke, along with other headphone solutions such as Drive, Impulse, and Ignite, as well as wireless bluetooth speakers, A-Plus and A-Star. All these products will be available on the brand’s recently-launched exclusive Amazon store.
Zeeva vice-president Nitin Butani said, “Passion, style, performance, and power – these adjectives encapsulate everything that Kohli and MuveAcoustics stand for. This is why it made perfect sense to bring him on board. We are confident that, with our combined synergies, we will be able to create a brand that retains strong value and appeal, but most importantly, be the audio solutions provider that the aspiring new-age consumer needs.”
MuveAcoustics’ range of highly innovative products is backed by its parent company’s extensive experience in designing, engineering, and manufacturing high-performance audio products. Its innovation quotient is supported by its exquisite style statement, which is why Virat Kohli has been deeply involved with the brand, engineering solutions worthy of the young Indian consumer base.”
Kohli, who has been associated with the brand since its inception, said, “Young Indians today, including me, are uncompromising about their entertainment experience and the gadgets they use for the same. This is what makes the launch of MuveAcoustics such an exciting development. Backed by Zeeva’s 30+ years of domain expertise, the brand is providing consumers with acoustic solutions designed specifically to deliver the best sound quality. Having been associated with it since the very beginning, I know first-hand the kind of appeal its diverse and innovative products hold for people of my generation.”
“Virat loves music. He is always using headphones. He listens to music before every match. The category is one that we felt we could create something special with him. We just needed the right partners. Experts in the business with the best quality Zeeva ticked all the boxes for us and it’s worked out brilliantly so far,” said Cornerstone CEO Bunty Sajdeh.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
