MAM
Music streaming app Gaana reaches 150 million monthly active users
MUMBAI: India’s largest music streaming app, Gaana crossed 150 million monthly active users in December 2019, making it the country’s first music streaming app to have crossed the mighty mark. This staggering leap to 150 million, buoyed by 40 per cent growth in regional music consumption and 35 percent growth in Bollywood music consumption in the past year has consolidated the brand’s strong hold as a market leader in the country’s audio OTT market.
Over the past year, Gaana has launched several industry-first features like being the first music app to introduce in-app voice assistant, introducing sing-along lyrics on the player page, Gaana video, Instant app experience or smart downloads, where the app automatically downloads a premium user’s favorite tracks based on their listening history to deliver substantial value to the digital music experience of users across India. Additionally, Gaana’s AI and machine learning-led recommendations manifested by AutoQueue and ‘For You’ sections now power more than 23 percent of consumption. These innovations combined with Gaana’s vast 45 million songs-strong music library across Bollywood, International and 30 Indic languages and it's newly launched 3000 strong podcast library including its promising ‘Gaana Podcast Originals’ featuring youth icons hold great promise for sustained organic growth in 2020.
Gaana CEO Prashan Agarwal said, "At Gaana, we believe in being the music companion to our users by adding melody and meaning to their everyday lives. Touching the 150 million users milestone is a testimony to the efforts of our incredible team and our vision to bring the most intuitive and immersive musical experience to our users. This achievement will offer us a stronger motivation to leverage our proprietary AI-driven algorithms and newly launched features in newer ways at greater scale to enable the next generation of music-lovers to discover our unending collection of songs and offer them a more immersive and fulfilling experience.”
The Indian music streaming industry is at the cusp of an incredible growth curve as more of us start consuming music online. The sector has seen a meteoric 3X growth in the past two years, and the market is expected to 400 Million monthly active users in the next two years. As the country’s go-to music app streaming over three and a half billion songs every month, more than some of its competitors combined, Gaana’s new feat has cemented its reputation as a pioneer in bringing product and UI innovation into the country’s music streaming sector with a strong focus on the Indian music lover.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
