MAM
Music licensing platform Hoopr.ai launches ‘#HarGharCreator’ campaign
Mumbai: Hoopr.ai is looking to solve a billion-dollar problem faced by content creators and businesses every day, like discovering and licencing the right music for their videos. India’s 80 million+ creator community comprises vloggers, podcasters, gamers, filmmakers, live-streamers, and influencers creating audio-visual content on a variety of topics. With over 25,000 tracks and sound effects, Hoopr.ai is not only enabling these creators to get specific music for their needs, but also helping them avoid copyright strikes and legal issues.
Furthermore, what’s also changing is the mindset with regard to content creation, with more people embracing it as a career choice. And that is exactly what the ad captures. In the ad, a young college student can be seen telling his strict father that he doesn’t want to be an engineer but rather a content creator. The reaction of the father makes the ad a must-watch for all content creators and their families.
Hoopr.ai co-founder & CEO Gaurav Dagaonkar said, “We are excited to roll out the “#HarGharCreator” campaign as part of the Hoopr platform launch. A creator is now emerging in nearly every home across India, and we want to help them find phenomenal Indian music for their videos. Apart from individual creators, the music on Hoopr is also being used by brands, enterprises, and OTT platforms, as it is cleared for use and free from any copyright strikes or takedowns.”
Hoopr.ai secured a seed funding of $1.5 million in December 2021 from investors such as Venture Catalysts, 9Unicorns, Inflection Point Ventures, Ashneer Grover, Sahil Barua (Delhivery), Anshoo Sharma (Magicpin), etc., and has since grown strongly. The company has built India’s first and biggest music licencing marketplace that hosts thousands of original music tracks in Hindi, English, Punjabi, and other regional languages. The library boasts tracks by popular artistes such as Monali Thakur, Ash King, and Nikhil D’souza, along with numerous regional artistes. Within a few weeks of going live, Hoopr.ai has got over 15,000+ creators using the platform, including creators such as Ashish Vidyarthi, Tanya Khanijow, and City Ka Theka.
Speaking at the campaign launch, Hoopr.ai co-founder & CMO Meghna Mittal said, “The creator economy is primed more than ever to grow, and we’re excited to support creators across India. There’s also increased awareness about the need for sourcing licenced music since awareness of issues such as copyrights has increased. Apart from helping creators, Hoopr will also enable music creators to unlock a new source of revenue for their music.”
The creator economy, considering the pace at which it is growing, is set to become a major contributor to the Indian economy. At this point, around six lakh people make a living directly through monetary gains associated with the creator ecosystem, and this will continue to rise. The creator economy rose from $1.7 billion in 2016 to $6.5 billion in 2019 and to $9.7 billion in 2020. This growth has seen a continuous increase even during Covid, with many people becoming full-time creators across platforms such as YouTube, Instagram, Facebook, and other short video apps.
With the “#HarGharCreator” campaign, Hoopr.ai aims to change the way creators are perceived. The company aims to build more tools that help creators make better content while at the same time enabling musicians to monetise their music better.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
