MAM
Music licensing platform Hoopr.ai launches ‘#HarGharCreator’ campaign
Mumbai: Hoopr.ai is looking to solve a billion-dollar problem faced by content creators and businesses every day, like discovering and licencing the right music for their videos. India’s 80 million+ creator community comprises vloggers, podcasters, gamers, filmmakers, live-streamers, and influencers creating audio-visual content on a variety of topics. With over 25,000 tracks and sound effects, Hoopr.ai is not only enabling these creators to get specific music for their needs, but also helping them avoid copyright strikes and legal issues.
Furthermore, what’s also changing is the mindset with regard to content creation, with more people embracing it as a career choice. And that is exactly what the ad captures. In the ad, a young college student can be seen telling his strict father that he doesn’t want to be an engineer but rather a content creator. The reaction of the father makes the ad a must-watch for all content creators and their families.
Hoopr.ai co-founder & CEO Gaurav Dagaonkar said, “We are excited to roll out the “#HarGharCreator” campaign as part of the Hoopr platform launch. A creator is now emerging in nearly every home across India, and we want to help them find phenomenal Indian music for their videos. Apart from individual creators, the music on Hoopr is also being used by brands, enterprises, and OTT platforms, as it is cleared for use and free from any copyright strikes or takedowns.”
Hoopr.ai secured a seed funding of $1.5 million in December 2021 from investors such as Venture Catalysts, 9Unicorns, Inflection Point Ventures, Ashneer Grover, Sahil Barua (Delhivery), Anshoo Sharma (Magicpin), etc., and has since grown strongly. The company has built India’s first and biggest music licencing marketplace that hosts thousands of original music tracks in Hindi, English, Punjabi, and other regional languages. The library boasts tracks by popular artistes such as Monali Thakur, Ash King, and Nikhil D’souza, along with numerous regional artistes. Within a few weeks of going live, Hoopr.ai has got over 15,000+ creators using the platform, including creators such as Ashish Vidyarthi, Tanya Khanijow, and City Ka Theka.
Speaking at the campaign launch, Hoopr.ai co-founder & CMO Meghna Mittal said, “The creator economy is primed more than ever to grow, and we’re excited to support creators across India. There’s also increased awareness about the need for sourcing licenced music since awareness of issues such as copyrights has increased. Apart from helping creators, Hoopr will also enable music creators to unlock a new source of revenue for their music.”
The creator economy, considering the pace at which it is growing, is set to become a major contributor to the Indian economy. At this point, around six lakh people make a living directly through monetary gains associated with the creator ecosystem, and this will continue to rise. The creator economy rose from $1.7 billion in 2016 to $6.5 billion in 2019 and to $9.7 billion in 2020. This growth has seen a continuous increase even during Covid, with many people becoming full-time creators across platforms such as YouTube, Instagram, Facebook, and other short video apps.
With the “#HarGharCreator” campaign, Hoopr.ai aims to change the way creators are perceived. The company aims to build more tools that help creators make better content while at the same time enabling musicians to monetise their music better.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
