MAM
Munch Design forays into retail with Moh launch
BANGALORE: Munch Design Workshop Pvt. Ltd., a new age design BPO firm providing comprehensive design solutions to the apparel and related industries, has announced it is foraying into retail by launching Moh – a label of clothing and accessories.
Initially being retailed at Grasshopper, a fashion destination in Bangalore, the new label will provide a window to the innovation and design capability of Munch. The retail presence for the label would eventually expand in the domestic and international market.
The look of all the ranges in the new label would be earthy and classy with sophisticated quirks with the emphasis on comfort clothing, claims a release. Moh is a Hindi word and it means fondness.
Elaborating on the retail foray and the new Pr?t Label line, Karunesh Vohra, principal designer and CEO of Munch Design Workshop, said, “One of Munch’s key value propositions is trend forecasting where we identify and predict fashion and consumer trends for our clients. This places us in a unique vanguard position, from where we have the freedom to go in whichever direction we wish to and be different from the market. Compared to the existing market, Munch is unique as it is a design firm and not a studio or individual designer.”
“Munch is first of its kind outsourcing firm that plays in the niche space called design management services. Outsourcing of the kind that Munch is pioneering would see organizations effectively working with Munch as its extended design arm. This would be revolutionary as it would provide access to world class design talent, processes, and knowledge, which Munch has due to a large segment of clients, than say the leading one or two who have it in-house” added Vohra.
Charles Hayward II, Vice-president, Business Development of MFar Holdings who are the principal sponsors for the event where Munch will be showcased via the label said, “In recognition of our shared values and the desire to excel, we felt that Munch Design Workshop embodies the new breed of Indian entrepreneurship, that will propel India to the leading position as the service provider of the 21st Century. Our aim is to create partnerships with successful businesses that share the same vision.”
In its brief existence Munch claims to have established business relationship with clients like Westside, Precot Mills, Bangalore Central, Taj Hotel and Resorts, Tom Tailor, Levis- Dockers & Workers, Invista and Phillip Van Heusen among others. Munch is providing uniforms for the beach resorts of the Taj Group.
Their diverse portfolio may have different deliverables but the base is design. While Munch services Westside for most of their men’s wear brands, for Precot Mills (a leading textile manufacturer in Coimbatore) they are currently reengineering their corporate identity and packaging.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
