Brands
Mumbai Indians ropes in Usha International as official partner for IPL 7
MUMBAI: This Indian Premier League season, the teams are going all out to engage with their fans. Mumbai Indians that has roped Usha International as its official partner, has taken a step ahead in this and has started contests across the digital platform.
Spread out throughout the month, the lucky winners of the contest will win Mumbai Indians merchandise, autographed bat as well as tickets for the Mumbai Indians Vs Rajasthan Royals match. All that the participants need to do is respond to various questions based around Usha products and Mumbai Indians.
Usha International’s collaboration with Mumbai Indians and sports personalities such as Saina Nehwal is a part of its larger effort in promoting sports and engaging with the younger audience.
“Usha International promotes a wide array of sporting initiatives across the country as it blends well with their brand ethos ‘PLAY’. I am excited to be associated with this company and was real fun in supporting Mumbai Indians at their home ground match,” said Usha International brand ambassador Saina Nehwal.
Usha International, for the past 25 years has been actively supporting sporting initiatives which includes the Mawana Marathon, Ultimate Frisbee, Golf (junior, ladies, amateur and professional) and now Cricket. Recently, the company also partnered with the All India Cricket Association for the Deaf (AICAD) for the inaugural edition of the USHA Deaf IPL. As a part of the skill development initiative, Usha International has opened over 3000 ‘Silai Schools’ in non electrified villages across India to empower women and make them self- reliant.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
