Brands
Mumbai Indians ropes in Usha International as official partner for IPL 7
MUMBAI: This Indian Premier League season, the teams are going all out to engage with their fans. Mumbai Indians that has roped Usha International as its official partner, has taken a step ahead in this and has started contests across the digital platform.
Spread out throughout the month, the lucky winners of the contest will win Mumbai Indians merchandise, autographed bat as well as tickets for the Mumbai Indians Vs Rajasthan Royals match. All that the participants need to do is respond to various questions based around Usha products and Mumbai Indians.
Usha International’s collaboration with Mumbai Indians and sports personalities such as Saina Nehwal is a part of its larger effort in promoting sports and engaging with the younger audience.
“Usha International promotes a wide array of sporting initiatives across the country as it blends well with their brand ethos ‘PLAY’. I am excited to be associated with this company and was real fun in supporting Mumbai Indians at their home ground match,” said Usha International brand ambassador Saina Nehwal.
Usha International, for the past 25 years has been actively supporting sporting initiatives which includes the Mawana Marathon, Ultimate Frisbee, Golf (junior, ladies, amateur and professional) and now Cricket. Recently, the company also partnered with the All India Cricket Association for the Deaf (AICAD) for the inaugural edition of the USHA Deaf IPL. As a part of the skill development initiative, Usha International has opened over 3000 ‘Silai Schools’ in non electrified villages across India to empower women and make them self- reliant.
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
