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Mumbai City FC teams up with Cisco
NEW DELHI: Mumbai City FC has signed on global technology leader Cisco as its official network technology partner. Cisco will feature on the club's matchdays in the Indian Super League, and at the Islanders' training facility at the Nagoa Village Panchayat Football Ground.
During this three-year-long association, Cisco will support all aspects of the club's business through their networking solutions, and connect the first team to fans in Mumbai and across the country via Cisco Webex.
Cisco director of global sponsorships Brian Eaton said, "The pandemic is giving rise to a low-touch, digital economy, where even the future of sports must be reimagined with technology at its heart. This partnership represents an opportunity to leverage our technology to make a positive impact, not only on the business and operations of Mumbai City FC but on the local community as well. Over the past year, our solutions have helped numerous clubs around the world stay connected to each other, their fans and their local communities during a season unlike any other, and we are excited to work to forge new ground together in Mumbai."
Mumbai City FC co-owner Bimal Parekh said, "We are delighted that Cisco will be a part of the Mumbai City FC family and will partner with us for the next three years. Cisco has shown, especially in the last six months, how valuable its strategic technology solutions are to the future of connecting fans to teams and the sport they love. We look forward to achieving excellence with their support both on and off the pitch for years to come."
City Football Group brokered this partnership as part of its consultancy services to the club. Cisco has a relationship with City Football Group and last year became an official technology partner for five City Football Group clubs – Manchester City, New York City FC, Melbourne City FC, Yokohama F. Marinos, and Sichuan Jiuniu FC – for which it provides networking and video collaboration solutions.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
