MAM
Mumbai-based agent Happenings picks up new programmes on DD
MUMBAI: With the uncertainty prevailing around the implementation of the conditional access system (CAS), marketing concessionaires for public broadcaster Doordarshan are picking up lots of new programmes.
Happenings, a Mumbai-based marketing concessionaire, has picked up five programmes for DD Jullunder; three programmes for DD Metro. This is in addition to the existing programmes on DD Mumbai.
Happenings MD Harish Shaktawat says: “The uncertainty over CAS has helped us. We are getting more enquiries from media planners and buyers who wish to reach out to the interiors and upcountry markets in an attempt to develop a buffer for the post 14 July 2003 period. Several little-known producers in those areas as well as established players in the metros are specially creating content for DD channels in non-metros.”
DD Jullunder
| Name of the show | Time day of telecast | Rate per 10 secs |
| Lashkara | Thursday 7:15 pm | Rs 7,000 |
| Reshmi Roomal | Monday 7:55 pm | Rs 5,000 |
| Jalak | Monday 7:15 pm | Rs 7,000 |
| Lokvedana | Wednesday 7:15 pm | Rs 4,500 |
| Reshmi Dupatta | Sunday 8:45 am | Rs 2,500 |
| Dateline | Thursday 7:45 pm | Rs 6,000 |
Happenings has also selling airtime for three music-based shows produced by T-series. These three programmes will be shown on DD Metro.
DD Metro
| Name of the show | Time day of telecast | Rate per 10 secs |
| Pal do Pal | Monday 7 pm | Rs 5,500 |
| Mast Mast | Monday to Friday 12:30 pm | Rs 2,500 |
| Geet Sangeet | Saturday 2 pm | Rs 3,000 |
Happenings also has the following programmes on DD Mumbai: Chhatrapati Sahu Maharaj on Sundays (8:30 am slot) available at Rs 6,000 per 10 secs; Akanksha (Mondays to Tuesdays at 3:30 pm available at Rs 4,000 per 10 secs); Sukhanya (Wednesdays, Thursdays, Fridays at 3:30 pm available at Rs 4,000 per 10 secs) and Mast Dhamaka (on Saturdays at 7:30 pm available at Rs 7,000 per 10 secs).
Meanwhile, Shaktawat has also initiated dialogue with C&S channels. For June, Happenings has also picked up programmes on C&S channels such as Surya, Star, Zee Alpha, ETV Bangla amongst others.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
