MAM
Mullen Lintas creates a new narrative for Manipal Hospitals with their latest brand campaign
Mumbai– Mullen Lintas, one of MullenLowe Lintas Group’s acclaimed creative agencies, has unveiled an exciting new advertising campaign in collaboration with Manipal Hospitals, one of the leading healthcare providers in the country, aimed at inspiring individuals to prioritise their own well-being. The campaign encourages audiences to adopt a proactive approach to their health, ultimately preventing the need for reactive critical care situations.
In an era where healthcare communication has become all about expertise, equipment, facilities etc., Manipal Hospitals and Mullen Lintas have collaborated to convey a powerful emotional message through the thought-provoking campaign. The central theme revolves around the idea ‘Take Care Of Yourself’ which communicates the core message that the best way to prevent reactive critical care is by taking care of our own health every single day. Manipal Hospitals strongly encourages taking preventive care of your health on a daily basis so that you are less dependent on curative, critical medical help.
Commenting on the relatability of the campaign, Manipal Health Enterprises COO, Pvt. Ltd Karthik Rajagopal said “In today’s fast-paced world, we often neglect our well-being in the pursuit of success, losing our quality of health. Following this insight, we decided to launch a brand campaign ‘The best gift that we can give to our near and dear ones is the gift of our own good health.’
For this, I would like to applaud the efforts of Mullen Lintas and director, Gauri Shinde, in bringing this idea to life. We’re grateful for this partnership and hope everyone will appreciate this message.”
Through a masterful blend of emotional storytelling and poignant narratives, Mullen Lintas Bangalore captures the essence of personal health journeys through various stages of life. Each story resonates with viewers on a deeply relatable level, underlining the importance of adopting balanced lifestyles, the need to exercise regularly, and early intervention. The multi-film campaign subtly highlights the potential consequences of neglecting one’s health, while also celebrating the positive outcomes that arise from being proactive.
Mullen Lintas CEO Hari Krishnan said, “Healthcare communication has for a long time been about brands talking about themselves to consumers, almost in a one-way approach, about their expertise, facilities, infrastructure etc. We felt that the time is right to elevate the conversation. As one of the pioneers in modern healthcare in India, the onus of exemplifying thought leadership rests with Manipal Hospitals. With this as our guiding light, we conceived a campaign that, at its heart, is all about encouraging people to take care of their health so they never need to be taken care of in a hospital. It’s very bold in that sense, for a brand to consciously decide to not talk about themselves and the team at Manipal Hospitals deserves all the credit for taking this leap.”
MAM
Sukhpal Singh Ahluwalia deepens philanthropic push in India ahead of retirement
Entrepreneur backs gurdwara project and education for slum children as he expands charitable footprint in the country
LONDON: Sukhpal Singh Ahluwalia is ramping up his philanthropic footprint in India. On a recent visit to the country, the UK-based entrepreneur stepped up support for religious and educational causes, signalling a deeper long-term commitment as he prepares to spend more time in India ahead of retirement.
Ahluwalia reaffirmed support for key social initiatives, including a donation to Sri Guru Singh Sabha Gurdwara Kalgidhar Sahib in Gurugram and continued backing for a school in Faridabad for which he had earlier purchased the land.
The donation will fund the construction of the gurdwara, expected to be completed by mid-2028. Run largely by volunteers, the site will serve as a community hub and continue the Sikh tradition of langar — a community kitchen that provides free meals to all, regardless of faith.
Parallelly, the Faridabad school continues to deliver free, multi-year education to children living in extreme poverty in surrounding slums. The institution is part of the 12 educational facilities run by the Jagriti Sewa Trust, where Ahluwalia serves as chairman. The trust provides underprivileged students with free education as well as skill-development opportunities.
The latest support adds to Ahluwalia’s long record of charitable giving in India. In recent years, it included a £100,000 donation to the Kailash Satyarthi Children’s Foundation’s Justice for Every Child campaign, which provides legal and psychological support to vulnerable children and their families.
Through the Ahluwalia Foundation, the businessman regularly backs charities and non-profits in both India and the United Kingdom. The foundation focuses on projects linked to education, migration and the rights of children and women.
Ahluwalia’s philanthropic drive is rooted in personal history. Having fled to the UK as a refugee at the age of 13, he has long supported migrant-focused organisations, including the London-based Migration Museum, while also funding educational initiatives in India such as free schooling programmes in Hyderabad.
Now, as he gradually shifts more of his time to India, Ahluwalia’s charitable ambitions are expanding. Future plans include launching a classic car rally across the country to raise funds for causes he supports.
“Education and faith are very close to my heart,” Ahluwalia said. “For so many Indians, whether they live in India or abroad, a gurdwara or any place of worship is more than somewhere to practise faith. They are places of community and identity.”
Reflecting on the Faridabad visit, Ahluwalia added: “It was very special seeing the work of the Jagriti Sewa Trust firsthand. Knowing that disadvantaged children are receiving a free education — and that I had a small part to play in that — is deeply meaningful. Social status and economic background should not determine a person’s chances of success.”
