Ad Campaigns
Mudrex launches Independence Day Airdrop campaign
Mumbai: Mudrex, a Y-Combinator-backed global crypto investment platform, has announced the launch of its Independence Day Airdrop campaign. To mark this occasion, Mudrex will airdrop up to Rs. 10 crore worth of Bitcoin (BTC) to its users and participants, making it the largest Bitcoin airdrop ever conducted in India. The campaign will run from 1 to 13 August across social media platforms namely Twitter, Instagram, LinkedIn, and Telegram.
In alignment with its mission to foster financial awareness, Mudrex is partnering with 50 influencers across nano, micro, and macro levels. These influencers will significantly amplify the campaign on major social media platforms, through Twitter, Telegram and Instagram. Additionally, Mudrex will engage its community of two million users through targeted email marketing, ensuring all essential details about the airdrop are communicated effectively. This campaign will be supported by a comprehensive content marketing strategy featuring educational blog posts, insightful guest articles, and dynamic video content.
The Independence Day Airdrop campaign highlights Mudrex’s dedication to making crypto investments accessible to a wider audience. By distributing Bitcoin, Mudrex aims to demonstrate the potential benefits and opportunities that digital assets can offer. This initiative is not only a celebration of a national holiday but also a drive to promote a deeper understanding and adoption of cryptocurrencies among the general public.
“At Mudrex, we believe in the transformative power of crypto. This Independence Day, we want to celebrate by giving back to our community and encouraging more people to explore the potential of digital assets. Our Rs. 10 crore Bitcoin airdrop is a step towards making financial independence accessible to all,” said Mudrex India market head Pranjal Agarwal.
Participants in the campaign will have the opportunity to receive Bitcoin by engaging with the Mudrex platform. Detailed information about the mechanics and eligibility criteria for the airdrop will be available on the Mudrex website and through its official communication channels. Mudrex encourages all participants to review the eligibility and milestone criteria thoroughly to maximize their potential rewards.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
