Ad Campaigns
Mudrex celebrates Bitcoin Pizza Day with pizza campaign
Mumbai: Mudrex, the Y-Combinator-backed global crypto investing platform based in Bengaluru and San Francisco, is excited to announce the launch of its Bitcoin Pizza Day campaign. As part of this initiative, Mudrex sent pizzas to approximately 300 startups and companies in and around Bengaluru, commemorating the evolution and widespread adoption of Bitcoin.
Bitcoin Pizza Day holds a special significance in the cryptocurrency world, as it marks the anniversary of the first documented transaction using Bitcoin. Mudrex, known for its innovative approach to crypto investing, saw this as an opportunity to bring the community together and celebrate the remarkable journey of cryptocurrencies.
The Bitcoin Pizza Day campaign served as a reminder of the progress made in the crypto industry and the broader implications of digital currencies. It showcased Mudrex’s commitment to promoting the adoption and understanding of cryptocurrencies in a tangible and enjoyable way. The campaign has been spoken across the company’s social media platforms, especially on Instagram.
Furthermore, Mudrex has partnered with Via Milano in Bangalore, granting new signees the opportunity to indulge in complimentary pizzas provided by Via Milano.
“We are thrilled to celebrate Bitcoin Pizza Day by sharing pizzas with our fellow startups and companies. It’s a fantastic occasion to reflect on the incredible journey of cryptocurrencies and their monumental impact on the global financial landscape”, said Mudrex head of brand marketing Pranjal Agarwal.
Coinswitch CEO and co-founder Ashish Singhal said, “May 22, 2010, Bitcoin made its inaugural practical use, establishing a model for subsequent applications of crypto. Prior to this incident, the concept of crypto existed purely in theory, lacking any proof of its capacity to facilitate real-world purchases. Nevertheless, Laszlo Hanyecz’s decision to exchange 10,000 Bitcoins for two pizzas provided concrete evidence of crypto’s potential as a medium of trade…
To acknowledge this momentous day at CoinSwitch, we will all come together to indulge in a delicious pizza feast!
CoinSwitch presents to you a Bitcoin-inspired pizza recipe.
Happy Bitcoin pizza day!”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
