MAM
Mudra’s Tribal DDB India dons a new logo
MUMBAI: Tribal DDB India, a specialist communications unit of the Mudra Group, has a new logo – the Kite.
In an endeavour to leverage the power of the interactive media, the agency had earlier thrown open a challenge to designers to create a new logo by hosting a request on their website, www.tribalddbindia.com. Vaibhav Wategaonkar, a contestant from Mumbai, was adjudged the winner of the contest and will receive a 20GB IPod.
The contest received a total of 8,000 entries from 35 different countries. The task was to capture India in 49 squares in 3 colours. Six thousand entries alone were received from India; the judges Matt Freeman (Chief Executive Officer – Tribal DDB worldwide), CVS Sharma (country head and GM- Tribal DDB India) and Karl Gomes (group head creative – Tribal DDB India) selected 10 finalists.
Mudra MD & CEO Madhukar Kamath said, “A kite flying in a deep bright sky metaphorically represents eternity, height of intellectual thinking, perseverance and search for new endeavors. Tribal DDB India embodies these aspirations and like the kite, it is a source of inspiration and has a unique ability to see beyond the world of illusionary forms. The saffron color for the kite behind the bright yellow sky combined with the green below signifies courage, prosperity and success.”
Total Branding Solutions CEO R Lakshminarayanan said, “Tribal DDB India sought to design its logo to reflect India’s culture and heritage. All locations in the Tribal DDB worldwide have logos that are under the network’s umbrella and still manage to capture the uniqueness of the local cultures.”
Added Sharma, “We at Tribal DDB believe creativity dwells amongst us all. To take this thought forward a logo design contest was held on 2 March 2005. The contest received an overwhelming response of over 8,000 participants from 35 different countries.”
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
