MAM
Mudra’s Meera Chandra to join jury for One Show & Clios
MUMBAI: Mudra Marketing Services’ National creative director Meera Sharath Chandra has been invited be on the Interactive Jury for two world-renowned award shows – the One Show at New York and the Clio at Miami.
As National creative director at Mudra, Chandra oversees the creative product of five key strategic business units including Tribal DDB India (the digital arm), Rapp Collins India (direct response and CRM specialists), Kidstuff Promos & Events (events and promotions company), Primesite (the out-of-home and retail division) and Brand Therapist (the health and lifestyle vertical).
Mudra Marketing Services CEO R. Lakshminarayanan said, “Meera has done us proud. Her contributions to the Mudra Group are immeasurable, I wish her more success in the future.”
Chandra said, “It’s a wonderful feeling – and a great responsibility. Both juries are prestigious and each has its own demanding agenda and its own skew on creativity.”
The 48th international Clio Awards Festival will be held 9-12 May, in Miami South Beach, FL. Several events are planned, including the opening night Hall of Fame reception, the Lifetime Achievement Award presentation, creative workshops and seminars, two awards galas and screenings of the Clio TV Shortlist.
While the One Show Interactive is among the most important award shows for new media worldwide and the One Show Pencil has become a well known symbol of creativity. The judges are carefully chosen from across the world including Brazil, the United Kingdom, Japan and Sweden.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
