MAM
Mudra Max conjures snowfall in Chennai for Apollo Munich
MUMBAI: Standalone health insurance company Apollo Munich in partnership with Mudra Max executed an event to promote the company‘s health insurance project by creating artificial snowfall at the Express Avenue Mall in Chennai.
The health insurance project named Optima Restore was launched with the proposition of ‘unbelievable‘ and snowfall in Chennai was part of the launch campaign. The pre-event hype promotion saw promoters distributing Apollo Munich branded balloons with ‘Snowfall in Chennai‘ written on it as an invite. Radio also acted as an invite medium to drive people in hordes to the event.
On the day of the event, the team created a maze structure through which people could explore their way to the main event to experience snowfall. A snow machine threw imitation snow around an igloo through the day attracting crowds. To complete the experience a motion sensing game played on the large screen was also installed.
Mudra Max (OOH, Experiential, Retail) president and head Mandeep Malhotra said, “For a mall event to reach out to more than 100,000 people over the weekend is rare. Needless to say, the brand delivered on its promise of offering the ‘Impossible‘ to the people of Chennai and am indeed happy that I was present here personally to experience the same.”
Apollo Munich Health Insurance CEO Antony Jacob said, “Optima Restore has two benefits. Restore benefit automatically reinstates the basic sum insured in case the insured exhausts their sum insured in a policy year. Another is the Multiplier benefit, where in case a customer have acclaim free year, the insurance cover increases by 50 per cent the next year and double it the year after at no extra change guaranteed. Optima Restore has been designed to offer complete comfort to health insurance consumers, since their coverage will increase whether they use up the plan, or don‘t use it at all. Guaranteed, and with no extra charge.”
Brands
Euler Motors elevates Pallavi Arora to associate VP, marketing
Marketing elevation follows high-visibility campaigns and product launches
NEW DELHI: Euler Motors has elevated Pallavi Arora to associate vice president, marketing, underscoring a renewed push to sharpen brand muscle as India’s commercial electric vehicle market gathers pace.
Based in New Delhi, Arora will now lead the company’s integrated marketing and communications engine, spanning public relations, digital and performance marketing, social media, brand strategy and above- and below-the-line initiatives across both b2b and b2c segments. Her remit includes driving brand positioning, digital transformation and customer engagement as the company scales nationally.
The promotion marks a milestone in Arora’s six-year stint at Euler Motors. She previously served as assistant general manager and senior manager, marketing, during which she fronted several high-decibel campaigns aimed at accelerating awareness and adoption.
These include Bada socho, Euler HiLoad socho for the HiLoad EV, Aane de for StormEV (India’s first four-wheeler light commercial vehicle fitted with advanced driver assistance systems) and, most recently, Tan tana tan, a campaign spotlighting the strength and profitability of the Turbo EV 1000. The latter is being amplified during the ICC Men’s T20 World Cup 2026, one of the country’s biggest sporting stages.
Arora’s elevation comes as India’s commercial EV segment accelerates, fuelled by the expansion of last-mile delivery networks, surging e-commerce volumes and growing acceptance of technology-led mobility solutions.
Earlier in her career, she held roles at Warner Bros Pictures India, Mahindra Holidays & Resorts India Limited and Cube26, which was later acquired by Paytm. Her rise reflects Euler Motors’ stated preference for building leadership from within as competition intensifies in the electric cargo vehicle space.
Founded in 2018, Euler Motors focuses on electric commercial vehicles for cargo delivery and has positioned itself as a challenger to internal combustion incumbents, betting that economics, regulation and logistics will increasingly favour electric drivetrains.
