MAM
Mudra bags Unitech Group creative duties
MUMBAI: The Unitech Group has decided to award its creative duties to Mudra, Delhi, following a multi-agency pitch, which started a couple of months ago.
According to an official communiqué, the size of the business is estimated to be Rs 60 – 70 million. The incumbent agency was JWT.
Mudra president Hemant Misra said, “Unitech has grown to be a large real-estate company, and we are aiming to utilise our total brand solutions competencies to further strengthen the brand. In order to develop a truly significant relationship with our clients, we are constantly concentrating on providing wholesome solutions for the clients’ needs.”
Unitech deputy general manager corporate communications Paromita Sengupta says, “Out of the five agencies we had invited for the pitch, Mudra’s approach was in tandem with our expectations. We were looking at a 360-degree plan, and Mudra gave us exactly that.”
Engaged in the business of construction, real estate development, hospitality, education and family entertainment centers, Unitech has emerged as one of the largest growing companies in its segment. Though it has its base in the national capital region (NCR), it plans to expand to other markets such as Lucknow, Kolkata, Mumbai and Bangalore.
The Group is well known among high-net-worth (HNW) clients for its premium housing and commercial projects such as the World Spa, Uniworld City, Global Business Towers and Signature Park.
The group has extensive plans for newer townships and technology parks apart from new residential projects and commercial buildings.
MAM
Publicis Groupe names Rahul Titus global influencer lead
Ogilvy’s former global head of influence to unify creator operations worldwide
UK: Publicis Groupe has tapped Rahul Titus to lead its influencer capability globally, tightening its grip on the fast-maturing creator economy.
Titus, one of the industry’s early architects, joins from Ogilvy, where he built what was billed as the world’s largest and most awarded influencer marketing operation. In his new role, based in London, he will align Publicis Groupe’s influencer agencies under a single global proposition, tasked with delivering consistent solutions that drive growth across its connected media ecosystem.
The move signals Publicis’ intent to professionalise and scale influencer marketing beyond fragmented campaigns and regional silos. Titus will shape the influencer narrative across the Groupe, integrating talent, data and commerce as brands demand sharper returns from creator partnerships.
At Ogilvy, Titus led specialist teams spanning more than 40 markets and over 650 influencer experts. The agency claimed seven consecutive years, from 2019 to 2025, as the most awarded influencer marketing network globally. His teams secured the Grand Prix for Social & Creator at Cannes Lions for three successive years and clinched the Titanium in 2025 for Vaseline Verified.
Titus also steered WPP Onefluence for L’Oréal and served as global influence lead for WPP Open X, overseeing influencer strategy for more than 200 brands across 195 countries for The Coca-Cola Company. Earlier roles included managing partner and head of influence for the UK and EMEA at Ogilvy, as well as senior positions at MediaCom, Dentsu Aegis Network and YMU.
A founding board member of the Influencer Marketing Trade Body, Titus has long argued that the creator economy must move from hype to discipline. Publicis appears to agree.
As influencer budgets swell and scrutiny sharpens, the brief is clear: scale fast, integrate smarter and prove the returns. The creator economy has grown up. Now it must deliver.
