MAM
Mudra arms to handle Emirates’ media duties
MUMBAI: Mudra West, a strategic business unit of Mudra India, has won the creative mandate for Emirates airlines.
The digital duties of the aviation company is going to be handled by Tribal DDB India, a SBU of DDB Mudra..
The mandate was handed out to Mudra following a multi-agency pitch.
Mudra West president Arijit Ray said, “Emirates is one of the most prestigious global brands in the aviation space. It has built a formidable reputation as a world class airline over the last decade or so. We look forward to working closely with the brand team to build and consolidate the position that the brand has owned over the past few years. What is also significant is that it was a integrated pitch effort and Tribal DDB will work closely with the brand team on the digital strategy & creative”.
Since Emirates is the official partner of the 2011 ICC Cricket World Cup, Mudra West will work with its brand team in order to develop a communication package for this event.
Tribal DDB India president Max Hegerman said, “This effort was about as seamless as it gets. It was really about thoroughly developing an idea – and from Tribal DDB India‘s perspective, bringing it alive in the digital space. We enjoyed partnering with Mudra, and are incredibly excited to be working side-by-side with them on an account as prestigious as Emirates. Especially since digital appears to be a very important part of their marketing mix.”
The account will be handled out of the Mumbai offices for both Tribal DDB India and Mudra West.
Brands
ConfirmTkt rolls out 1 per cent cashback for summer train trips
Unlimited wallet rewards valid till 31 May boost holiday travel
GURUGRAM: ConfirmTkt has announced a limited period 1 per cent cashback offer aimed at making summer train travel a little lighter on the wallet.
The authorised B2C online train ticketing platform, part of the Ixigo Group, will credit 1 per cent cashback directly into users’ ConfirmTkt Wallet for every train ticket booked through its app. The offer runs until 31 May 2026, neatly covering the peak summer holiday rush.
There is no cap on how much cashback users can earn during the offer window. The credited amount can be redeemed on the next train booking within 90 days, making it particularly useful for families planning return journeys, students heading home for the holidays, or travellers ticking off multiple destinations in one season.
Importantly, the process is automatic. Cashback is credited after booking, with no codes to enter and no hoops to jump through, keeping the reward simple and seamless.
Ixigo Trains and ConfirmTkt CEO Dinesh Kumar Kotha, said summer remains one of the busiest travel seasons in India, as families, students and professionals take to the rails to reconnect and explore. He noted that by keeping the cashback uncapped and redemption straightforward, the company aims to help travellers extract greater value from both outbound and return trips during this high demand period.
Beyond the seasonal offer, ConfirmTkt continues to position itself as a tech driven, customer first platform. Its features include high accuracy waitlist prediction, nearby trains and alternate travel plan suggestions when seats are scarce, live train status updates, seamless PNR tracking, instant refunds, seat availability alerts and UPI enabled payments. Users can also order food on train for delivery to their seats at selected stations.
Taken together, the platform’s tools are designed to reduce uncertainty and add a layer of reassurance to rail journeys. With this summer cashback in play, ConfirmTkt is not just helping travellers book tickets, but giving them a small return ticket on their spending too.
