MAM
MTV Music Summit for AIDS, says, ‘Stand Up, Speak Up’
MUMBAI: ‘Stand Up, Speak Up’ — spread the message of HIV/Aids awareness is what MTV India is promoting as part of its MTV Music Summit for Aids.
The fourth MTV Music Summit, which has the theme of ‘women’s empowerment’ will be held on 12 November in Mumbai.
MTV Networks India VP marketing and digital Vikram Raizada said, “Women take charge, Men be responsible. The message that we want to convey to men and women, especially women who have the right to make a choice and also that equal co-operation and responsibility are needed from men.”
Raizada further pointed out that the aim is to reach MTV’s target-audience (TG) as “We reflect them, we lead them.”
The music summit aims at the young audience with strong messages about avoiding infection and the need for love and compassion in caring for people with HIV/Aids.
Performers will raise their voice towards Aids awareness and preventing the spread of the virus at the summit. MTV has selectively chosen to participate in relevant social issues involving the youth. For the same, the music channel has tied up with Doordarshan and Zee TV for the telecast of the Music Summit for Aids.
At present, the promos of MTV Music Summit for Aids are on air on Zee TV and Doordarshan, besides the MTV platform. The channel also used the platform of Zee TV’s musical talent show — Sa Re Ga Ma Pa. The two channels have joined hands to promote the social cause of Aids awareness.
And what better way to reach the youth and the rest of the world through the Bollywood stars and singers who will be performing at the event. Besides Bombay Vikings, Shaan, Strings, Abijeet Sawant and Amit Sana; the finalist of Sa Re GA Ma Pa Challenge 2005 will also perform at the MTV Music Summit.
Bollywood actors are also expected to come on stage and pledge to spread the awareness message of HIV/Aids.
The event is sponsored by Standard Chartered and Whisper Ultra. While, the associate sponsors are Visa, Streax – Hair Colour and Cadbury Perk. The channel has also tied-up with TV Today’s Aaj Tak.
In 2006, MTV Asia will broadcast the 8th Wonder of the World, a semi-annual concert series to benefit HIV/Aids efforts in association with YouthAids and entertainment mogul, Lou Pearlman. The ten part concert series is scheduled to take place bi-annually in exotic locations around the world, with the first concert on 25 February, 2006, at the Taj Mahal in Agra.
On the global front, MTV International had been involved in a similar purpose with the MTV’s Staying Alive project. This was launched in 1998 as a global multimedia campaign to spread the message about HIV/Aids, given the continuing ignorance about the virus and the disease.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
