MAM
MTV, Creative Review to launch global competition on Aids impact
MUMBAI: In a bid to broaden the scope of its HIV Aids Staying Alive campaign MTV Networks International has announced its first-ever partnership with publication Creative Review.
The two patries have partnered on a global public service announcement (PSA) competition. The competition, which launches in the July issue of Creative Review challenges the creative community worldwide to submit an original idea for a PSA focused on the impact of HIV/Aids on women and girls. According to Unaids, women account for nearly 50 per cent of all new HIV infections in the world today.
Entrants (individuals or a creative team) will be asked to submit a script, storyboard or concept board and CV for consideration by the MTV and Creative Review judges. The winning idea will be funded by MTV and produced under the supervision of MTV Networks International senior VP creative Cristian Jofre . The spot will air across MTV’s 44 channels worldwide from 1 December 2005 – World Aids Day.
The winning entry will also be streamed on the Staying Alive website – www.staying-alive.org, which is available in 10 languages. In addition, MTV will offer the spot rights-free, at no cost to all broadcasters worldwide to get critical HIV prevention messages out to the widest audience possible.
Creative Review will highlight the partnership in several issues over the coming months with a follow up profile of the winning creator/producer in December. The winning spot will also be included on a special Creative Review DVD in January.
Creative Review editor, Patrick Burgoyne says, “Creative Review is delighted to be partnering with MTV on such a worthwhile project. With our readership and MTV’s proven ability to address important social issues we are confident that some truly inspiring ideas will result.”
Creative Review is a monthly magazine for visual communication. It has subscribers in over 80 countries,. it brings to readers new work and inspiring new ideas each and every month in graphic design, advertising, music videos, interactive media and all related crafts.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
