MAM
MTV, Citibank win award for credit card
MUMBAI: MTV is doing nicely for itself in terms of awards. Last year it bagged a slew of awards for its channels and programmes across Asia. Now its efforts in the marketing and promotional area are also being recognised. Its credit card launched in association with Citibank a couple of years ago has won the Asian Product Retail Banker Excellence Award for 2003.
The award recognises the performance of financial institutions (FIs) in the retail business in the Asia Pacific region. There are three levels of assessment. 1) Peer survey which consists of over 100 senior bankers from the retail finance sector 2) Submission on 25 retail FIs in the region. 3) Interviews with analysts and the banks which have been shortlisted.
The MTV Citibank credit card is the only youth credit card in the country, a ompany release says. It attracted over 60.000 members within a year and a quarter of the launch.
The card provides benefits through its feature partner programme. Through this 240 popular hangouts for the youth offer discounts throughout the year. Members also get preferential treatment at events and shows that the channel organises. Feature partners include Crossword, Fire & Ice, Taj Group, Club IX. Members also get zero lost card liability, ATM facility, free and automatic personal accident insurance upto Rs 1 million.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
