MAM
MSNBC.com looking to drive cross media ad sales
WASHINGTON: MSNBC.com which claims to be a leader in breaking news and original journalism on the Internet, has hired two senior marketing experts to expand the company’s cross media advertising efforts.
Former director of business development at NBC Mary Paris joins MSNBC.com as director of cross media sales. Paris will oversee MSNBC.com’s media ad sales and branding across MSNBC and NBC, in cooperation with MSN.
MSNBC.com also has hired ad sales veteran and entrepreneur Thomas Bosco as regional sales director for the East and Midwest. Bosco, founder of personal finance site Compare Credit Cards Online, has nearly 10 years of cross media ad sales experience.
Paris has been involved with NBC and its strategic partners, including MSNBC, since 1993. Before directing business development at NBC, she served as a member of NBC’s Digital media group, producing the original websites for NBC stations and properties across the company. Paris also worked with NBC Entertainment and NBCi, managing day-to-day creative relationships between the two.
MSNBC.com recently hired Holly Heritage as a regional sales manager based in Chicago. Holly has several years of experience in advertising; most recently as sales director for the Economist Group; before that she was a director in interactive sales for Turner International based in Hong Kong.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
