Brands
MSM Grad names Nitish Bharadwaj vice president
NEW DELHI: MSM Grad, part of the global education and student mobility platform MSM Unify, has appointed Nitish Bharadwaj as vice president, signalling a clear intent to pair ambition with discipline as the company enters its next phase of growth.
A seasoned business and growth leader, Bharadwaj brings over a decade of experience across EdTech and professional education, with a reputation for scaling operations without losing sight of profitability. His career has been defined by building high-performing teams, tightening revenue engines and turning growth plans into measurable results.
Before joining MSM Grad, Bharadwaj held senior leadership roles at Planet Spark, where he helped scale the business from its early stages to an annual run rate of Rs 150 crore, while delivering more than Rs 300 crore in cumulative revenue. Along the way, he led and mentored teams of over 350 professionals, with hands-on responsibility for P&L, market expansion and data-led sales and forecasting frameworks.
Commenting on the appointment, MSM Unify founder and CEO Sanjay Laul, said the move reflects the company’s focus on execution as much as vision. “As MSM Grad scales its impact across global education and career pathways, leadership strength becomes critical. Nitish brings strategic clarity, operational rigour and strong people leadership, all of which will be vital as we accelerate our next phase of expansion,” he said.
In his new role, Bharadwaj will oversee overall business strategy and growth at MSM Grad. His remit includes driving scalable and profitable expansion, strengthening revenue and operational systems, building leadership pipelines and supporting MSM Unify’s wider goal of creating outcome-oriented, future-ready education pathways.
Speaking on his appointment, Bharadwaj said he was joining at a defining moment. “MSM Grad sits at the crossroads of education, employability and global opportunity. This is a pivotal stage, and my focus will be on building strong growth fundamentals, enabling teams to perform at scale and creating long-term value for learners and partners,” he said.
Industry watchers see the appointment as a move towards sustainable expansion rather than headline-grabbing volume. With Bharadwaj’s background in data-driven growth and margin discipline, MSM Grad is expected to sharpen demand forecasting, pricing strategy and market prioritisation.
For learners and partners, this shift could mean clearer outcomes, tighter programme relevance and more consistent delivery standards. As MSM Grad strengthens its internal engines and cross-functional alignment, the platform aims to move faster, collaborate deeper and deliver education that does not just scale, but delivers results.
With this leadership addition, MSM Grad underlines its commitment to growth with accountability, proving that in education, as in business, how you grow matters just as much as how fast.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
