Brands
MS Dhoni turns world upside-down in Orient Electric’s new ad for Aeroslim fan
MUMBAI: Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It is also the India’s first Inverter fan that ensures 40 per cent energy savings in comparison to ordinary fans.
The new TVC features Orient's long-standing brand ambassador MS Dhoni. As per the brand, it follows the theme of turning your world upside down with the Aeroslim fan which flaunts a unique slim cylindrical design, aerodynamic blades, telescopic adjustable mounting, integrated underlight, and PU paint with superior hydrographic finish and unique power saving inverter technology.
Talking about the newly launched TVC, Orient Electric Ltd head brand and corporate communication Anshuman Chakravarty said, “Aeroslim is world’s slimmest smart fan loaded with umpteen features and Inverter technology for saving energy. It can be controlled by the Orient Smart App or via voice commands using Alexa and Google Assistant. Our 360-degree marketing campaign for Aeroslim kicks in from today, starting on social & digital platforms eventually leading to a full-fledged campaign by February. I am sure that our TV ad, featuring beautifully composed jingle and visuals, will capture the audiences’ attention and create a lot of excitement. We have also worked out a robust TVC campaign flanked by print & cinema.”
Brands
Hyundai Motor India posts highest-ever quarterly domestic sales of 1,66,578 units in Q4 FY2025-26
The carmaker clocks 8.5 per cent year-on-year growth in the January to March quarter, capping the fiscal year with a record-breaking March as well
GURUGRAM: Hyundai Motor India Limited has closed its fourth quarter on a high. The Gurugram-based carmaker posted domestic sales of 1,66,578 units in Q4 FY2025-26, its highest-ever quarterly domestic tally since inception, representing an 8.5 per cent year-on-year jump.
The numbers get better when exports are added in. Total quarterly sales, including exports of 41,697 units, a 9.4 per cent year-on-year rise, came in at 2,08,275 units for the January to March 2026 period, up 8.7 per cent year-on-year.
March 2026 delivered a record of its own. The company shifted 55,064 units in the domestic market last month, its highest-ever tally for any March since inception, up 6.3 per cent year-on-year. Total monthly sales for March, including exports of 13,940 units, stood at 69,004 units, a 2.5 per cent year-on-year rise.
Managing director and chief executive Tarun Garg struck a confident tone. “Continuing the momentum gained in 2026, we have achieved highest-ever quarterly domestic sales of 1,66,578 units in Q4 FY2025-26,” he said, pointing to upcoming product interventions including the recently upgraded Hyundai Verna and Exter as drivers of continued growth. Garg acknowledged geopolitical headwinds but said the company was “well-prepared for a strong FY2026-27, delivering aspirational, connected and innovative products, along with unmatched customer experience and pride of ownership.”
Records in the quarter, records in the month. For Hyundai Motor India, FY2025-26 has ended exactly the way it wanted.
