MAM
MS Dhoni backed Garuda Aerospace launches DRONI, India’s smartest personal drone
Mumbai: After having cemented market dominance in the Agri Drone Segment with a staggering 55 per cent share, India’s largest drone start-up Garuda Aerospace now launches Droni. Droni is the company’s first product into the consumer photography and cinematography drone sector which has been dominated by the DJI drones for several years. Currently available on Amazon for purchase in India and across the globe, Droni was also launched on the social handles of investor Mahendra Singh Dhoni and Chennai Super Kings.
“This launch is an exciting one for us. Besides being out first B2C product in the market, it is a product that is cutting-edge, and purposefully designed for convenience and quality. Moreover, it strengthens our partnership with our brand ambassador Mahendra Singh Dhoni and offers consumers an opportunity to own a product that is created in association with him. The product is a game-changing one in the aerial photography and videography market and we are confident that it will empower users to push creative boundaries.” said Garuda Aerospace CEO & founder Agnishwar Jayaprakash.
Launched as India’s smartest personal drone, Droni is a compact small-sized foldable quadcopter nano drone weighing under 250 gms which can effortlessly fit into ones pocket. The drone is integrated with 11 intelligent flight modes including intelligent follow-me features, circling, fading, soaring, time-lapse, tail flicking, broad and straight forward shooting, etc. It is also integrated with target management, level 7 wind resistance and has intelligent voice somatosensory control making way for one hand control when required. Its three-axis mechanical stabilized pan tilt ensure perfect stable shots.
Droni boasts of a high-quality 48 MP camera with wide angle lens optical flow positioning and delivers an impressive 60 minutes of flight time, thus elevating the overall user experience Despite being feature rich, Droni is easy to use, and has a seamless user interface.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
