Ad Campaigns
MrMed launches its second digital campaign
Mumbai: Facing the skyrocketing costs of critical illnesses like cancer is tough, especially as medicine prices continue to rise and the availability of it is scarcely distributed. MrMed, a forward-thinking online super-speciality pharmacy, has launched its second digital campaign with the message: ‘Dava budget mein bhi hai, aur pahunch mein bhi’— medicines that are both affordable and accessible.
In collaboration with Filmy Fiction, MrMed has launched a visually captivating story, highlighting its commitment towards accessibility and affordable cancer medicines. With cancer treatment costs often delaying care for many, MrMed aims to bring affordability to the forefront by offering high-quality medicines at up to 85 per cent discount. Their advertising promotes reassuring customers about their financial security and the ease of obtaining cancer medications through their platform.
MrMed co-founder & CEO Devashish Singh commented on the inspiration behind the campaign: “At MrMed, we believe that access to quality cancer care should never be a privilege but a right. Our mission is to empower patients by providing affordable medications, ensuring that no one has to face the burden of cancer treatment alone. Together, we can change the narrative around cancer care.”
Filmy Fiction director Prasun Jindal said, “In developing the MrMed advertisement, we prioritised building a narrative around the actual experiences of their customers. This helped create a compelling story, fulfilling our intention of going beyond just product advertisement. Ultimately, the vision is not limited to traditional marketing. It’s about creating a community that supports and uplifts one another.”
With a 4.8-star rating on Google and a presence in nearly 3,000 cities, MrMed has helped patients save over ₹35 crores, establishing itself as a leader in transparent, affordable healthcare.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
