MAM
Mrinalini Ghadiok takes charge as editorial head at Architectural Digest India
NEW YORK: Condé Nast has named Mrinalini Ghadiok as head of editorial content at Architectural Digest India, handing her the reins of the brand’s editorial vision from January 12, 2026. Based in Mumbai, she will steer content strategy across print, digital and social, as the title sharpens its edge in India’s crowded architecture and design media space.
Ghadiok joins from Mondo arc India and STIR, where, as editor, she built a reputation for intelligent, design-led storytelling and rigorous editorial craft. Her career spans more than two decades at the intersection of the built environment, cultural programming and narrative journalism, giving her a multidisciplinary lens well suited to a global design brand with local ambitions.
An alumna of the Architectural Association, where she holds a master of arts degree, Ghadiok brings academic depth as well as newsroom grit. Condé Nast is betting that blend will help Architectural Digest India cut through the noise, set the agenda and stay ahead of the curve.
In a market hungry for sharper ideas and stronger voices, the magazine has just raised its editorial game.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
