Account
Mrig Sight Media bags digital media mandate for Devagabond
Mumbai: Global branding and marketing agency Mrig Sight Media has bagged the digital media mandate for Devagabond, a travel gear manufacturer. The account will be handled out of the agency’s Noida office.
As a part of this digital mandate, the agency aims to launch and amplify the overall digital presence comprising communication, social media, and PR strategies for the brand. It will help in building brand advocacy through digital public relations and the influencer community, the agency said in a statement. “The scope of work includes the brand’s digital and social media strategy, e-commerce portal development, and management to position Devagabond as a leading travel gear manufacturer,” it added.
Devagabond, MD, Niraj Sharma said that 2020 was a year of considerable challenges with the traditional distribution channels taking a considerable hit due to Covid restrictions. “Devagabond has always taken pride in being a first mover and is now focusing on e-commerce, leveraging on our strong growing digital presence. This pivot will help grow the overall business, increase our brand recall amongst our target group and allow us to dominate the digital landscape. As we partner with Mrig Sight Media, we intend to kick off this mandate with a strong focus on social media, e-commerce, brand building, ORM and SEO,” he added further on the association.
Mrig Sight Media, director, Rahul Ranjan added, “We are thrilled with this new partnership to come on board as the digital agency for Devagabond. At Mrig Sight Media, we believe in the power of performance-driven brand building and are committed to ensuring Devagabond’s digital growth.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
