Brands
Mr.DIY unveils Rajkummar Rao ‘Genie’ campaign for easy shopping
MUMBAI: Mr.DIY has rolled out its latest campaign with actor Rajkummar Rao, unveiling a playful ‘Genie’ twist that positions the brand as the answer to everyday needs without relying on magic. The new film marks the second chapter in the retailer’s ongoing partnership with the actor and reinforces its promise of making daily shopping simple, convenient and clutter-free.
In the hero film, Rao appears as a genie who discovers he is surprisingly redundant. With Mr.DIY offering more than 15,000 products across home improvement, décor, utilities, stationery and lifestyle, even a genie finds himself outmatched by a store that already has everything covered. The humour-driven storyline taps into real-life needs and gently pokes fun at wishful thinking, highlighting the brand as a reliable solution for everything from tiny fixes to everyday essentials.
The campaign builds on the brand’s 2024 film where Rao, playing a sharp-witted reporter, explored Mr.DIY’s vast range and helped establish the now-familiar tagline Milega kya, mat pooch, Mr.DIY has sabkuch. The new chapter takes that message forward by showing the brand as a modern genie of sorts, always accessible, fully stocked and tailored for real-world living.
Mr.DIY continues to expand its footprint across India, particularly in Tier II and Tier III cities, where it has positioned itself as the go-to destination for practical and affordable home and lifestyle solutions. The ‘Genie’ campaign aims to strengthen that connection by keeping the brand relatable, fun and firmly rooted in everyday convenience.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
