MAM
Movies Now assigns creative duties to BBH
MUMBAI: Movies Now, the Hollywood in HD channel from the Times of India Group, has assigned the creative mandate to BBH India.
BBH will conceptualise and execute the creative communication campaign for Movies Now across all platforms including print, radio, outdoor and the below the line campaigns.
Movies Now channel head Ajay Trigunayat said, “We are very pleased to partner with BBH – a strong strategic & creative force, well known for their creative effectiveness for many brands akin to our preferences. From the very first meeting the BBH team has resonated excellent brand understanding of Movies Now. In subsequent months they have converted the Brand Intent in to highly meaningful and hard–hitting creative solutions across traditional and non-traditional media. We look forward to BBH’s continued contribution to help us become a power brand among upscale English speaking audiences.”
BBH managing partner Subhash Kamat added, “All of us at BBH are very excited about the launch of Movies Now from the Times Television Network. I guess we‘re all movie buffs one way or the other, but the idea of a movie channel that‘ll show only Hollywood blockbusters, that too in HD, is truly unique! These days, it‘s hard to come by a product with such a strong tangible differentiator. We‘re will continue to create some really exciting work on this brand.”
MAM
Croma appoints Suman Guha as Chief Digital Officer
Experienced tech leader to accelerate digital transformation and omnichannel strategy.
MUMBAI: When your gadgets need to sync as smoothly as your shopping experience, it pays to bring in a digital conductor and Croma has just done exactly that. Croma has appointed Suman Guha as its new chief digital officer. In this role, he will lead the electronics retailer’s digital transformation journey, strengthen its omnichannel capabilities, and drive innovation across customer experience and technology platforms.
Guha brings with him significant years of experience across internet-scale B2C ecosystems and SaaS ventures. Prior to joining Croma, he held key leadership positions at several prominent organisations, including TATA CLIQ, Tata Digital, Reliance Retail, Cisco, Tesco, Teradata, Red Hat, Castle Rock Research Corporation, and Innozon Software Technologies [P] Ltd.
Throughout his career, he has played a pivotal role in product development, platform engineering, and large-scale technology integrations. His extensive expertise in commerce platforms and enterprise technology positions him well to accelerate Croma’s digital growth and innovation strategy.
From building robust online marketplaces to engineering seamless enterprise solutions, Suman Guha has spent years making technology work smarter for both businesses and consumers. Now at Croma, he gets the exciting opportunity to ensure that whether customers walk into a store or shop online, their experience feels equally smart, seamless and delightful.
In India’s fast-evolving retail landscape, where clicks and bricks must blend effortlessly, Guha’s appointment signals Croma’s clear ambition to stay ahead of the digital curve. The remote may control the TV, but it looks like Suman Guha will now help control how millions experience their favourite electronics brand.
